Talk to a humanOptimizing the mobile layout produced a modest 3.4% conversion rate gain but led to higher bounce rates and lower add-to-cart rates.
Optimized Mobile Layout
Goal
Click-through rate
Result
+3.4% Conversion Rate
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
IF we optimize the mobile layout for better usability and product visibility, THEN conversion rates will increase BECAUSE users will have a smoother path from browsing to purchase on mobile devices.
The mobile layout was optimized with adjustments to product grid spacing, image sizing, and navigation element placement. Content blocks were rearranged to prioritize product visibility on smaller screens. Touch targets and interactive elements were resized to improve mobile usability.
The Results
How the new version compared with the original, across all devices.
+3.4%
Conversion Rate
-3.3%
Click-Through Rate
+6.8%
Bounce rate
Conversion rate gained +3.4%, but the supporting metrics tell a mixed story — bounce rate jumped +6.8%, ATC dropped -6.7%, and CTR fell -3.3%. The conversion lift is within the inconclusive range, and the negative movement on engagement metrics suggests the layout changes created friction earlier in the funnel that happened to not hurt final conversions. This warrants caution — the bounce rate and ATC declines could become more problematic at scale.
Detailed results breakdown
Conversion Rate
+3.4%
Click-Through Rate
-3.3%
Bounce rate
+6.8%
Add-to-Cart Rate
-6.7%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
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Other experiments we've run
Homepage
Inconclusive
A Customer Content Carousel on the Homepage Shows Mixed Results on Conversion and Revenue
The homepage got a carousel of curated customer photos, videos and social posts. See how engagement and order value moved over 23 days.
+6.1% Conversion rate
Product Page (PDP)
Inconclusive
Advertising Free Socks With Shoe Purchases Makes No Clear Difference to Conversion Rate
Every shoe order already came with free socks, but few shoppers knew. The product page now said so next to add-to-cart, and the socks went into the cart automatically.
-0.6% Conversion rate
Homepage
Positive signal
Best Sellers Below the Homepage Hero Show a 16.9% Conversion Rate Lift
The best-selling category moved to the first spot below the homepage hero, with other categories ranked by performance. See how it changed conversions.
+16.9% Conversion rate