Talk to a humanOptimizing the mobile layout produced a modest 3.4% conversion rate gain but led to higher bounce rates and lower add-to-cart rates.
Optimized Mobile Layout
Goal
CTR
Result
-3.28% (CTR) CTR
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
IF we optimize the mobile layout for better usability and product visibility, THEN conversion rates will increase BECAUSE users will have a smoother path from browsing to purchase on mobile devices.
The mobile layout was optimized with adjustments to product grid spacing, image sizing, and navigation element placement. Content blocks were rearranged to prioritize product visibility on smaller screens. Touch targets and interactive elements were resized to improve mobile usability.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+6.8%
Bounce rate change
+3.4%
Add-to-cart rate change
-3.3%
Click-through rate change
Conversion rate gained +3.4%, but the supporting metrics tell a mixed story — bounce rate jumped +6.8%, ATC dropped -6.7%, and CTR fell -3.3%. The conversion lift is within the inconclusive range, and the negative movement on engagement metrics suggests the layout changes created friction earlier in the funnel that happened to not hurt final conversions. This warrants caution — the bounce rate and ATC declines could become more problematic at scale.
Detailed results breakdown
Add-to-cart rate change
+3.4%
Click-through rate change
-3.3%
Change in amount of clicks
-12.7%
visitors
-9.8%
cart adds
-6.7%
Free Trial
Start with 3 experiments.
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
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Other experiments we've run
Product Page (PDP)
Inconclusive
Recently Viewed Products Section
A new "Recently Viewed" products section was added for returning visitors. Learn how this change impacted user engagement and conversion.
+1.0% Conversion rate
Cart
Loss Prevented
Simplified Checkout Process
Simplifying the checkout process by reducing steps and removing optional fields led to a 6.9% decline in conversion rate.
-6.87% (CVR) CVR
Collection Page (PLP)
Loss Prevented
Sticky mobile filters boost product discovery and navigation accessibility
Implementing sticky mobile filters aimed to streamline product discovery by keeping filters accessible while browsing. Discover the impact on user engagement and sales.
-16.0% Conversion rate