Talk to a humanThe mini cart listed the store's payment gateways and partial payment options. Across 51,409 visitors in 19 days, the change made little difference.
Payment Options in the Mini Cart Make No Clear Difference to Conversion Rate
Goal
Conversion rate
Result
+1.7% Conversion rate
Category
Cart
Outcome
Inconclusive
Before
After
If we show the available payment gateways and partial payment options in the mini cart, then conversion rate or average order value will rise because shoppers feel more confident about how they can pay.
What We Changed
- Added the store's accepted payment gateways to the mini cart.
- Highlighted partial payment options in the same spot.
- Left the product page unchanged to keep its top section simple.
The Results
How the new version compared with the original, across all devices.
+1.7%
Conversion rate
+1.3%
Revenue per visitor
-0.5%
Average order value
Key Learnings
- Conversion rate, the main metric, rose only 1.7%, with a 63.8% probability that the variant beats the original.
- Revenue per visitor (+1.3%) and average order value (-0.5%) barely moved, within normal variation.
- Desktop leaned positive (conversion rate +3.8%) while mobile was flat (-0.2%), but neither is a clear result.
- Payment flexibility in the mini cart wasn't a deciding factor for these shoppers.
Detailed results breakdown
Conversion rate
+1.7%
Revenue per visitor
+1.3%
Average order value
-0.5%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Cart
Inconclusive
Trust Icons at Checkout Make No Clear Difference to Conversion Rate
Checkout got three icons covering a conservation pledge, easy returns and durable build. Across 213,715 visitors, here's what changed.
+0.9% Conversion rate
Search & Navigation
Inconclusive
Restored Mobile Navigation Shows Mixed Results on Conversion and Revenue
The mobile menu went back to an earlier layout with better access to categories and fewer distractions. See what changed across 8,086 mobile visitors.
+5.4% Conversion rate
Product Page (PDP)
Inconclusive
An Easy Returns Link on Product Pages Makes No Clear Difference to Conversion Rate
Product pages got a small Easy Returns link near the add-to-cart area, pointing to the return policy. Across 19,974 visitors, it made no clear difference.
-1.4% Conversion rate