Redesigning the product detail pages improved mobile conversions and visibility of key product information. Learn how these changes impacted user engagement.
PDP Redesign Boosts Trust and Conversion Rates
Goal
Conversion rate
Result
+8.1% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we improve the PDP layout and prioritize key trust-building content THEN the conversion rate will increase, BECAUSE critical product information and validation are more visible and easier to access.
What We Changed
- Made the "Find your size" button more prominent.
- Shortened the introductory description.
- Moved accordion higher for quicker access to key information.
- Added a lifestyle video to enhance credibility and show real-life usage.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+11.9%
Change in revenue per visitor
10.93%
Revenue change
+8.1%
Lift in conversion rate
Key Learnings
- Making validation and “real-life” context more visible helped users feel confident enough to complete a purchase.
- Faster access to information reduced bounce rates.
- Mobile benefited most from the new information hierarchy, while desktop showed weaker/negative signals. The redesign worked best where screen space is limited and users need fast access to essentials
- Add-to-cart dropped even as purchases rose, implying fewer but higher-intent carts. The redesign may have reduced “exploratory” add-to-carts (people saving items to consider), while increasing the share of users who add with intent to buy
Detailed results breakdown
Add-to-cart rate change
-4.7%
Average order value
+3.6%
Click-through rate change
+3.5%
Lift in conversion rate
+8.1%
Change in revenue per visitor
+11.9%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Sticky Mobile Add-To-Cart Button
AFTCO tested a sticky mobile add to cart button to increase add-to-cart rates. Learn how this change impacted user behavior.
+3.9% Add-to-cart rate
Cart
Mini-cart redesign with highlighted checkout button boosts conversions and revenue
The minicart was redesigned to improve completion rates by making the checkout button harder to miss. Read the full details of this experiment.
+46.6% Revenue per visitor (RPV)
Product Page (PDP)
'Made in the USA' Icon Above Product Title
Placing the "Made in USA" icon above product titles increased conversion rates significantly. Discover the key insights from this strategic change.
+53.0% Conversion rate