Talk to a humanProduct pages got clearer prompts and error messages for adding custom text. Conversion rate rose, but revenue per visitor and add-to-cart rate slipped.
A Simpler Custom Text Input on Product Pages Shows Mixed Results on Conversion and Revenue
Goal
Revenue per visitor
Result
+4.2% Conversion rate
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
If we simplify the custom text input, then conversion rate will increase because customizing becomes clearer and shoppers won't get stuck.
What We Changed
- Replaced the confusing "Type your city, state or text" prompt with simpler, action-oriented wording.
- Auto-focused the input field when shoppers click "Add Your Text."
- Kept the input clearly labeled at the top of the customizer.
- Showed a clear inline error when text is missing, instead of silently disabling Add to Cart.
The Results
How the new version compared with the original, across all devices.
+4.2%
Conversion rate
-3.1%
Revenue per visitor
-6.4%
Add-to-cart rate
Key Learnings
- Conversion rate rose 4.2% while revenue per visitor fell 3.1% and add-to-cart rate 6.4%, so the net effect on sales is unclear.
- On revenue per visitor, the metric the test was set up to measure, the original had a 61.3% probability of doing better across 6,853 visitors.
- Average order value fell 4.9%, so smaller orders offset the extra buyers.
- Bounce rate fell 23.1% and click-through rate rose 16.6%, but engagement matters less than sales here.
Detailed results breakdown
Conversion rate
+4.2%
Revenue per visitor
-3.1%
Add-to-cart rate
-6.4%
Average order value
-4.9%
Bounce rate
-23.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Cart
Inconclusive
Trust Icons at Checkout Make No Clear Difference to Conversion Rate
Checkout got three icons covering a conservation pledge, easy returns and durable build. Across 213,715 visitors, here's what changed.
+0.9% Conversion rate
Search & Navigation
Inconclusive
Restored Mobile Navigation Shows Mixed Results on Conversion and Revenue
The mobile menu went back to an earlier layout with better access to categories and fewer distractions. See what changed across 8,086 mobile visitors.
+5.4% Conversion rate
Product Page (PDP)
Inconclusive
Product Badges on Product Page Images Make No Clear Difference to Conversion Rate
Product pages showed badges like New and Best Seller on the main image, matching collection page cards. Across 20,113 visitors, it made little difference.
-0.5% Conversion rate