Talk to a humanThe product page carousel got a taller image area and modern controls with arrows, dots and swipe. See how 69,560 mobile visitors responded.
Taller Product Images and New Carousel Controls Show a 4.7% Conversion Rate Lift
Goal
Add-to-cart rate
Result
+4.7% Conversion rate
Category
Product Page (PDP)
Outcome
Positive signal
Before
After
If we modernize the image carousel on product pages, then add-to-cart rate will increase because a better visual experience makes it easier to evaluate products and act.
What We Changed
- Made the product image area taller.
- Replaced the carousel controls with minimal arrows and dot indicators.
- Added swipe support for moving between images.
The Results
How the new version compared with the original, across all devices.
+4.7%
Conversion rate
+4.6%
Orders
+3.2%
Revenue per visitor
Key Learnings
- Conversion rate rose 4.7% and orders 4.6% on mobile. Neither reached significance, so this is a signal, not proof.
- Add-to-cart rate, the metric the test targeted, was flat (-0.5%), with a 45.1% probability of beating the original.
- Revenue per visitor rose 3.2%, a smaller gain as average order value dipped 1.4%.
- Bigger images didn't change how often shoppers added to cart, though more of those carts may have become orders.
Detailed results breakdown
Conversion rate
+4.7%
Orders
+4.6%
Revenue per visitor
+3.2%
Add-to-cart rate
-0.5%
Average order value
-1.4%
Free Trial
Start with 3 experiments.
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
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Shoppers said shipping costs nearly stopped them from buying, so the free shipping threshold got more visibility on product pages. Here's what changed.
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