Talk to a humanThe add-to-cart process was redesigned. Discover how these changes affected key metrics and overall performance.
Tactical Bottom Sticky Add-to-Cart
Goal
Conversion rate
Result
+45.3% Add-to-Cart Rate (Desktop)
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
IF we introduce a top sticky Add to Cart bar with a size selector and preselection, THEN the add to cart rate will increase on PDPs, BECAUSE users can complete the purchase flow faster without needing to scroll back up or select sizes manually.
What We Changed
- Enhanced the visibility of the add-to-cart button by adding the sticky add-to-cart bar.
The Results
How the new version compared with the original, across all devices.
+45.3%
Add-to-Cart Rate (Desktop)
+3.3%
Click-Through Rate (All)
-30.2%
Bounce Rate (Desktop)
Key Learnings
- A more visible add-to-cart button increased engagement.
- Despite higher engagement, conversion rates decreased, indicating potential issues in later stages of the funnel.
- Improvements in the add-to-cart process alone may not increase overall conversions.
Detailed results breakdown
Add-to-Cart Rate (Desktop)
+45.3%
Click-Through Rate (All)
+3.3%
Bounce Rate (Desktop)
-30.2%
Conversion Rate (All)
-10.6%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Positive signal
Sticky Add-to-Cart Bar With Size Selector Shows a 9.6% Conversion Rate Lift on Mobile
Mobile product pages got a sticky add-to-cart bar with a size dropdown and a find-my-size link. See how it changed orders, add-to-cart and order value.
+9.6% Conversion rate
Product Page (PDP)
Positive signal
Delaying the Promo Pop-Up by 60 Seconds Shows a 7.9% Conversion Rate Lift
The promotional pop-up waited until visitors had spent 60 seconds on the page instead of appearing right away. See how 23,328 visitors responded.
+7.9% Conversion rate
Product Page (PDP)
Positive signal
A Free Shipping Message on Product Pages Shows a 21.0% Conversion Rate Lift
Product pages got a clear line saying "This product is eligible for free shipping." See how it changed orders over 26 days.
+21.0% Conversion rate