Talk to a humanThe top of the mobile product page was tightened, the add-to-cart button updated, and the benefits section moved above reviews. See how it changed add-to-cart rate.
A Redesigned Mobile Product Page Lifts Add-to-Cart Rate 17.8%
Goal
Add-to-cart rate
Result
+17.8% Add-to-cart rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
If we tighten the top of the product page, update the add-to-cart button and show benefits before reviews, then add-to-cart rate will increase because shoppers see the reasons to buy sooner.
What We Changed
- Adjusted sizing and spacing at the top of the product page.
- Updated the add-to-cart button.
- Moved the benefits section above the reviews.
- Rewrote the benefits content and replaced its images.
The Results
How the new version compared with the original, across all devices.
+17.8%
Add-to-cart rate
+2.3%
Click-through rate
-4.1%
Bounce rate
Key Learnings
- Add-to-cart rate rose 17.8% across 16,456 mobile visitors, a statistically significant result.
- The probability that the new page beats the original rounded to 100%.
- Bounce rate fell 4.1% and click-through rate rose 2.3%, so more shoppers stayed engaged.
- The test tracked add-to-cart, not orders, so the effect on revenue is still unknown.
Detailed results breakdown
Add-to-cart rate
+17.8%
Click-through rate
+2.3%
Bounce rate
-4.1%
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Positive signal
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