Talk to a humanThe customizer for personalized products was redesigned to be easier and more pleasant to use. See how it changed add-to-carts and orders over 14 days.
A Redesigned Product Customizer Shows a 6.8% Conversion Rate Lift
Goal
Conversion rate
Result
+6.8% Conversion rate
Category
Product Page (PDP)
Outcome
Positive signal
Before
After
If we redesign the customizer to be more intuitive and visually appealing, then conversion rate will increase because shoppers will find it easier to finish customizing a product.
What We Changed
- Redesigned the product customizer to make it more intuitive.
- Refreshed its visual design.
- Streamlined the interface to cut friction in the customization journey.
The Results
How the new version compared with the original, across all devices.
+6.8%
Conversion rate
+6.7%
Add-to-cart rate
+6.4%
Orders
Key Learnings
- Conversion rate rose 6.8% and add-to-cart rate 6.7%, but the result didn't reach significance.
- The signal probability was 82.3%, a positive signal, not proof.
- Revenue per visitor rose 32.6%, mostly from desktop, where 1,523 visitors make the figure unreliable.
- Mobile, with 11,583 visitors, showed a steadier conversion rate gain of 3.0%.
Detailed results breakdown
Conversion rate
+6.8%
Add-to-cart rate
+6.7%
Orders
+6.4%
Revenue per visitor
+32.6%
Average order value
+24.3%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Inconclusive
A Parent Collection Link on Product Pages Makes No Clear Difference to Conversion Rate
Product pages got a link to a collection of similar products to help shoppers discover more of the range. Clicks went up; sales didn't follow.
-1.1% Conversion rate
Product Page (PDP)
Loss Prevented
Testimonials Above the Fold on Product Pages Cut Conversion Rate 9.2%
Product pages showed three short customer testimonials near the title, price and add-to-cart area. Shoppers engaged more but bought less, and the test caught it.
-9.2% Conversion rate
Cart
Positive signal
A Decluttered Mini-Cart Shows a 7.5% Conversion Rate Lift
The mini-cart overlay was rebuilt mobile-first, with less room for promotions and more for the path to checkout. See how it changed sales across 35,480 visitors.
+7.5% Conversion rate