A redesigned customizer aimed to improve user engagement and conversion rates for customized products. Discover how this change impacted key performance metrics.
Redesigned Customizer Boosts Engagement
Goal
Conversion rate
Result
+6.8% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
If we redesign the customizer to be more intuitive and visually appealing, then the conversion rate will increase because users will find the process easier and more enjoyable to complete.
What We Changed
- Redesigned the customizer to enhance visual appeal.
- Improved user interface for easier navigation.
- Streamlined customization steps to reduce friction.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+32.6%
Change in revenue per visitor
32.16%
Revenue change
+24.3%
Average order value
Key Learnings
- A visually appealing interface increased user engagement.
- Simplified steps led to higher completion rates.
- Enhanced user experience drove more sales and revenue.
- Intuitive design reduced barriers, encouraging more purchases.
Detailed results breakdown
Add-to-cart rate change
+6.7%
Average order value
+24.3%
Click-through rate change
-0.3%
Lift in conversion rate
+6.8%
Change in revenue per visitor
+32.6%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Collection Page (PLP)
Optimized Discount Price Styling
Discover how changing the styling of discounted prices impacted conversion rates and revenue for an e-commerce store.
+8.7% Conversion rate
Product Page (PDP)
Sticky Product Customization Below The Fold
Transitioning the sticky product image to a sticky Add to Cart bar aimed to improve conversion rates by keeping purchase options visible during scrolling.
-14.4% Conversion rate
Cart
Scarcity Message Boosts Cart Conversion
Informing shoppers that items in their cart are in high demand increased conversion rates. Discover how urgency impacts purchase decisions.
+2.74% (CVR) CVR