Redesigned “Find Your Size” Feature

We redesigned the “Find Your Size” feature to simplify the process. Read the full write-up.

Goal

Revenue per visitor (RPV)

Result

+14.9% Revenue per visitor (RPV)

What We Changed

Removed excess instructional text.
Allowed input in inches or centimeters.
Automatically calculated and displayed size.
Integrated feature above size selector on PDP.
Pre-selected size based on input.

The Results

We dig through every data source to map what's actually broken. By the end, there's no confusion.

+33.1%

Lift in conversion rate

+32.3%

Change in amount of orders

+30.8%

Lift in conversions

Key Learnings

AOV isn't a reliable metric for this store. There's natural fluctuation as visitors come with a pre-determined number of products they want to buy (i.e. how many kids they're purchasing for).
Product sizing is one of the biggest complaints, and giving confidence around this objection helped remove uncertainty for many customers.
Engagement time on the sizing component decreased because it's easier to use.
Clearer instructions also lowered bounce rates.
Recommendation: roll this change out to production.

Detailed results breakdown

Add-to-cart rate change

+8.3%

Average order value

-14.6%

Click-through rate change

+14.6%

Lift in conversion rate

+33.1%

Change in revenue per visitor

+14.9%

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30,000+ Monthly sessions.
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Other experiments we've run

Product Page (PDP)

Enhanced Discount Price Styling

A test was conducted to display discounted prices in a smaller font than original prices. This change aimed to improve the perception of deals and increase conversions.

+3.0% Conversion rate

Homepage

Directing Ads Traffic to the Homepage Boosts Conversions and Revenue

The test redirected traffic from Hockey ads to either the homepage or the optimized Hockey Landing Page to evaluate the impact on conversion and engagement.

+83.5% Add-to-cart rate