The product page was redesigned to improve visuals and engagement. Learn how these changes impacted conversion rates and user behavior.
Redesigned Product Page Enhances Visuals and User Engagement
Goal
Conversion rate
Result
-16.3% Conversion rate
Category
Product Page (PDP)
Outcome
Loss Prevented
Before
After
IF we redesign the product page with enhanced visuals and improved information layout, THEN conversion rate will increase, BECAUSE users will better understand the product and feel more confident purchasing.
The product page visual layout was redesigned with enhanced product information presentation. Key action buttons were updated for better visibility and more intuitive placement.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+24.2%
Change in amount of clicks
+21.6%
Click-through rate change
+6.8%
Average order value
The PDP redesign dramatically increased browsing engagement—CTR rose +21.6% and bounce rate dropped -23.5%—but conversion rate fell -16.3% and add-to-cart rate declined -9.9%. Users were more interested and explored more, but the redesign introduced friction in the path to purchase. Enhanced product information may have overwhelmed rather than reassured users at the decision point. The +6.8% AOV lift among those who did purchase suggests higher-value buyers weren't deterred, but the overall conversion loss outweighed the engagement gains.
Detailed results breakdown
Add-to-cart rate change
-9.9%
Average order value
+6.8%
Click-through rate change
+21.6%
Lift in conversion rate
-16.3%
Change in revenue per visitor
-12.2%
Free Trial
Start with 3 experiments.
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
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