Talk to a humanAFTCO tested a simplified navigation bar on their website to see if it would improve user engagement. Discover the impact on key metrics.
Simplified Navigation Bar Improves User Engagement
Goal
ACR
Result
+3.80% (ACR) ACR
Category
Search & Navigation
Outcome
Inconclusive
Before
After
IF we simplify the navigation bar, THEN user engagement will increase, BECAUSE users can find products more easily.
The number of links in the navigation bar was reduced and similar items were grouped under broader categories. The search bar was moved to a more prominent position to improve discoverability.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+4.3%
Click-through rate change
+3.8%
Add-to-cart rate change
+1.4%
Change in amount of clicks
The simplified navigation showed positive signals across the board—CVR +3.8%, CTR +4.3%, bounce rate -8.6%, and ATC +1.0%. However, the primary metric (add-to-cart rate at +3.8%) falls within the inconclusive range of ±4%. The directional improvements suggest reducing navigation complexity helps users find products faster, and the -8.6% bounce rate drop indicates better initial engagement. A follow-up test with more traffic could confirm whether these gains reach significance.
Detailed results breakdown
Add-to-cart rate change
+3.8%
Click-through rate change
+4.3%
Change in amount of clicks
+1.4%
visitors
-2.7%
cart adds
+1.0%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Search & Navigation
Inconclusive
Simplified Navigation Bar
Simplifying the navigation bar produced modest positive trends across conversion rate, AOV, and RPV, but none reached statistical significance.
+2.35% (CVR) CVR
Homepage
Winner
Adding Customer UGC to Homepage
Adding a user-generated content block to the homepage showcased real customer experiences and improved engagement. Discover how this change impacted key performance metrics.
+2.1% Clickthrough rate
Product Page (PDP)
Inconclusive
Tactical Bottom Sticky Add-to-Cart
The add-to-cart process was redesigned. Discover how these changes affected key metrics and overall performance.
-10.6% Conversion rate