Talk to a humanThe homepage Buy Now section swapped one product card for another the store wanted to promote. See how the change affected sales across 38,732 visitors.
Featuring a Different Product in the Homepage Buy Now Section Shows a 5.6% Conversion Rate Lift
Goal
Conversion rate
Result
+5.6% Conversion rate
Category
Homepage
Outcome
Positive signal
Before
After
If we feature a different product in the homepage Buy Now section, then its sales will increase because more homepage visibility will send more shoppers to its product page.
What We Changed
- Replaced one product card in the homepage Buy Now section with a product the store wanted to promote.
- Kept the image, name, price and Buy Now button styled like the rest of the section.
The Results
How the new version compared with the original, across all devices.
+5.6%
Conversion rate
+8.0%
Revenue per visitor
+7.1%
Add-to-cart rate
Key Learnings
- Conversion rate rose 5.6% and add-to-cart rate 7.1%, with only a 71.1% probability of beating the original.
- The test ran 11 days and didn't reach significance, so this is an early signal, not proof.
- Click-through rate barely moved (-0.2%), so the swap changed what people bought more than how they browsed.
- Desktop gains were larger, but came from just 1,555 desktop visitors.
Detailed results breakdown
Conversion rate
+5.6%
Revenue per visitor
+8.0%
Add-to-cart rate
+7.1%
Orders
+4.0%
Click-through rate
-0.2%
Free Trial
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
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Investing in paid traffic.
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Our bet
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Other experiments we've run
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Inconclusive
A Prominent Free Shipping Threshold on Product Pages Makes No Clear Difference to Conversion Rate
Product pages showed the free shipping threshold prominently, close to the add-to-cart button. Conversion rate held steady, but order value moved.
+0.3% Conversion rate
Product Page (PDP)
Positive signal
A Sticky Add-to-Cart Bar After Scroll Shows a 3.7% Conversion Rate Lift
Once shoppers scrolled past the main add-to-cart button, the sticky product image turned into a sticky add-to-cart bar. See how sales moved on mobile and desktop.
+3.7% Conversion rate
Cart
Positive signal
Trust Signals on Cart Page
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+10.97% (CVR) CVR