We updated the product page layout to show key details and moved reviews higher. Discover the impact on conversion and engagement.
Restructured Product Page Accordion Layout
Goal
Revenue per visitor (RPV)
Result
+35.6% Revenue per visitor (RPV)
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we improve accordion usability THEN the conversion rate will increase BECAUSE customers are prompted to read the most critical product information through an interactive component
What We Changed
- Broke out key details from accordion into visible sections.
- Moved reviews higher on the page.
- Updated accordion design for better usability.
- Retained secondary content in the accordion.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+51.7%
Change in amount of orders
+50.0%
Lift in conversion rate
+50.0%
Lift in conversions
Key Learnings
- The numbers point to customers finding the content easier to engage with.
- Reviews higher on the page encouraged customers to make a purchase.
- Early access to the most information decreased bounce rates and increased the conversion rate.
- Recommendation: roll the change out into production.
Detailed results breakdown
Add-to-cart rate change
-1.8%
Average order value
-10.6%
Click-through rate change
+23.0%
Lift in conversion rate
+50.0%
Change in revenue per visitor
+35.6%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Adding Customer UGC to Homepage
Adding a user-generated content block to the homepage showcased real customer experiences and improved engagement. Discover how this change impacted key performance metrics.
+2.1% Clickthrough rate
Landing Page
Simplified Science Content
The science page was simplified to improve readability, resulting in increased conversions and reduced bounce rates. Learn how these changes impacted user behavior.
+19.6% Revenue per visitor (RPV)
Product Page (PDP)
Enhanced Product Image Layout
Increasing the size and improving the layout of product images aimed to boost engagement and conversions. Discover how these changes impacted key metrics.
+11.9% Conversion rate