Informing shoppers that items in their cart are in high demand increased conversion rates. Discover how urgency impacts purchase decisions.
Scarcity Message Boosts Cart Conversion
Goal
CVR
Result
+2.74% (CVR) CVR
Category
Cart
Outcome
Winner
Before
After
If shoppers are reminded that items in their cart are not reserved and may sell out, then the conversion rate will increase because a sense of urgency will prompt faster checkout decisions.
What We Changed
- Added a message in the shopping cart.
- Informed users that items are in high demand.
- Communicated that products cannot be reserved.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+3.1%
Change in amount of orders
+2.8%
Change in revenue per visitor
+2.7%
Lift in conversion rate
Key Learnings
- Scarcity messaging increased urgency, boosting conversion rates.
- Highlighting demand encouraged faster purchase decisions.
- Shoppers responded to non-reservation cues by completing orders.
Detailed results breakdown
Average order value
+0.1%
Lift in conversion rate
+2.7%
Change in revenue per visitor
+2.8%
Change in amount of orders
+3.1%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
'Made in the USA' Icon Above Product Title
Placing the "Made in USA" icon above product titles increased conversion rates significantly. Discover the key insights from this strategic change.
+53.0% Conversion rate
Search & Navigation
Updated Mobile Navigation Layout
Discover how updating the mobile navigation led to a 4.7% increase in add-to-cart rates for Codeword Hats. Learn more about the changes and their impact.
+5.4% Conversion rate
Product Page (PDP)
Restructured Product Page Accordion Layout
We updated the product page layout to show key details and moved reviews higher. Discover the impact on conversion and engagement.
+35.6% Revenue per visitor (RPV)