Informing shoppers that items in their cart are in high demand increased conversion rates. Discover how urgency impacts purchase decisions.
Scarcity Message Boosts Cart Conversion
Goal
CVR
Result
+2.74% (CVR) CVR
Category
Cart
Outcome
Winner
Before
After
If shoppers are reminded that items in their cart are not reserved and may sell out, then the conversion rate will increase because a sense of urgency will prompt faster checkout decisions.
What We Changed
- Added a message in the shopping cart.
- Informed users that items are in high demand.
- Communicated that products cannot be reserved.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+3.1%
Change in amount of orders
+2.8%
Change in revenue per visitor
+2.7%
Lift in conversion rate
Key Learnings
- Scarcity messaging increased urgency, boosting conversion rates.
- Highlighting demand encouraged faster purchase decisions.
- Shoppers responded to non-reservation cues by completing orders.
Detailed results breakdown
Average order value
+0.1%
Lift in conversion rate
+2.7%
Change in revenue per visitor
+2.8%
Change in amount of orders
+3.1%
Revenue change
NaN%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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