Talk to a humanThe search bar became more visible and opened with examples, product previews, suggested collections and a customization banner. See how it affected orders and revenue.
A More Prominent, Guided Search Cuts Conversion Rate 12.0%
Goal
Conversion rate
Result
-12.0% Conversion rate
Category
Search & Navigation
Outcome
Loss Prevented
Before
After
If we add suggestions, product previews, a highlighted search bar and a "Customize Your Own" banner to search, then search click-through and conversion rates will increase because a guided search sends shoppers to high-intent products faster.
What We Changed
- Made the search bar visually prominent.
- Showed search examples and product cards when search opens.
- Added suggested collections and categories under the search bar.
- Added a banner promoting "Customize Your Own" with a link to that collection.
The Results
How the new version compared with the original, across all devices.
-12.0%
Conversion rate
-1.6%
Revenue per visitor
-11.3%
Orders
Key Learnings
- Conversion rate fell 12.0% and orders 11.3%, so the new search lowered the share of visitors who bought.
- On conversion rate, the original had an 83.4% probability of performing better, short of significance after 22 days.
- Average order value rose 11.5%, which kept revenue per visitor close to flat (-1.6%).
- Add-to-cart rate rose 3.8%, but those extra adds didn't turn into orders.
Detailed results breakdown
Conversion rate
-12.0%
Revenue per visitor
-1.6%
Orders
-11.3%
Average order value
+11.5%
Add-to-cart rate
+3.8%
Free Trial
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
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Ready to invest in systematic CRO.
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Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
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Other experiments we've run
Collection Page (PLP)
Inconclusive
Breadcrumbs on Collection Pages Make No Clear Difference to Conversion Rate
Collection pages got clickable breadcrumbs showing shoppers where they are in the store. See how this small navigation change performed over 45 days.
+1.8% Conversion rate
Product Page (PDP)
Positive signal
A More Prominent Free Shipping Threshold Shows a 2.4% Conversion Rate Lift
Shoppers said shipping costs nearly stopped them from buying, so the free shipping threshold got more visibility on product pages. Here's what changed.
+2.4% Conversion rate
Product Page (PDP)
Inconclusive
Sticky Bottom Add to Cart Bar
The mobile version of the website was adjusted to reduce the bounce rate. Learn how these changes impacted user engagement and conversion metrics.
+7.6% Add-to-Cart Rate