A/B Experiments
Search & Navigation Tests
Explore search & navigation experiments with real data, implementation details, and measurable outcomes.
Search & Navigation
Winner
Enhanced search results with clickable categories increase user engagement and conversions
We revamped the search feature to boost product relevance and category discovery. Discover how these changes drove significant improvements in key metrics.
+1.2% Clickthrough rate
Search & Navigation
Inconclusive
Repositioning “Hats” to top-level navigation increases visibility and user efficiency
Marsh Wear Clothing tested spotlighting the Hats category. Discover how this affected user interaction and sales.
-9.4% Clickthrough rate