A/B Experiments
Search & Navigation Tests
Explore search & navigation experiments with real data, implementation details, and measurable outcomes.
Search & Navigation
Inconclusive
Enhanced Search Interface
The search experience was revamped to include suggestions and previews, aiming to boost engagement and conversions. Discover the results of this intuitive redesign.
-12.0% Conversion rate
Search & Navigation
Winner
Website footer and header redesign
We revamped the website footer to improve navigation and declutter the main menu. Learn how this change impacted key performance metrics.
-16.3% Conversion rate