Talk to a humanA follow-up test redesigned the mobile version of a selling fast badge shown on selected products. See how 95,695 visitors responded over 35 days.
Redesigned Selling Fast Badge Makes No Clear Difference to Conversion Rate
Goal
Conversion rate
Result
-0.9% Conversion rate
Category
Collection Page (PLP)
Outcome
Inconclusive
Before
After
If we draw attention to selected products with a selling fast badge, then more shoppers will click through to those products because the badge creates a fear of missing out.
What We Changed
- Showed a selling fast badge on the product images of five selected products.
- Redesigned the mobile badge after an earlier version lowered mobile average order value.
- Kept the badge as a store setting so it can push older stock or products already selling well.
The Results
How the new version compared with the original, across all devices.
-0.9%
Conversion rate
+1.8%
Revenue per visitor
+2.7%
Average order value
Key Learnings
- Conversion rate, the main metric, fell 0.9%, and the original had only a 66.8% probability of performing better.
- On mobile, average order value rose 3.8%, the metric the redesign set out to fix.
- Revenue per visitor rose 1.8%, but every shift stayed within normal variation across 95,695 visitors.
- A badge on a handful of products had little effect on store-wide conversion.
Detailed results breakdown
Conversion rate
-0.9%
Revenue per visitor
+1.8%
Average order value
+2.7%
Orders
-1.4%
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Other experiments we've run
Product Page (PDP)
Positive signal
Updated Product Page Design on Desktop
The desktop product page was redesigned to improve navigation and engagement. See how the updated design lifted conversion rate by 8.5% and RPV by 17.6%.
+8.5% Conversion Rate
Cart
Inconclusive
A Free Shipping Progress Message in the Mini Cart Shows Mixed Results on Conversion and Revenue
The mini cart started showing how close shoppers were to free shipping, right above the checkout button. Fewer shoppers converted, but those who did placed bigger orders.
-5.9% Conversion rate
Collection Page (PLP)
Inconclusive
New Collection Page Filters Make No Clear Difference to Conversion Rate
Collection pages got a reworked filtering system with more ways to narrow down products. See how it played out on desktop and mobile.
-1.0% Conversion rate