We simplified the text input process on the product pages. Learn how this change impacted user engagement and sales.
Simplified Text Input Flow Boosts PDP Conversion and User Clarity
Goal
Revenue per visitor (RPV)
Result
-3.1% Revenue per visitor (RPV)
Category
Product Page (PDP)
Outcome
Inconclusive
Before
After
IF we simplify text input THEN the conversion rate will increase BECAUSE customers will have a clearer, more intuitive customization process and won’t get stuck.
What We Changed
- Replaced confusing CTA with simpler, action-oriented alternatives.
- Auto-focused input field upon clicking “Add Your Text.”
- Added clear inline error states for input validation.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+18.0%
Change in amount of clicks
+16.6%
Click-through rate change
+5.5%
Lift in conversions
Key Learnings
- Simplified input fields increased user engagement.
- Clearer calls to action reduced user confusion.
- Inline error messages helped guide users through customization.
- Despite increased engagement, the add-to-cart rate dropped, indicating potential areas for further optimization.
Detailed results breakdown
Add-to-cart rate change
-6.4%
Average order value
-4.9%
Click-through rate change
+16.6%
Lift in conversion rate
+4.2%
Change in revenue per visitor
-3.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Personalized PDP Layout for Returning Visitors
Personalizing product pages for returning visitors aimed to boost conversion rates. Discover the impact on user engagement and sales.
-2.8% Conversion rate
Homepage
Personalized Homepage for New vs Returning Visitors
Learn how personalizing the homepage for new and returning visitors increased conversion rates significantly. Read the full write up.
+621.9% Revenue per visitor (RPV)
Cart
Visual free shipping progress indicator
A visual indicator was added to the minicart to show how close users are to free shipping. Discover how this change impacted user behavior and average order value.
-5.9% Conversion rate