Simplified Text Input Flow Boosts PDP Conversion and User Clarity

We simplified the text input process on the product pages. Learn how this change impacted user engagement and sales.

Goal

Revenue per visitor (RPV)

Result

-3.1% Revenue per visitor (RPV)

What We Changed

Replaced confusing CTA with simpler, action-oriented alternatives.
Auto-focused input field upon clicking “Add Your Text.”
Added clear inline error states for input validation.

The Results

We dig through every data source to map what's actually broken. By the end, there's no confusion.

+18.0%

Change in amount of clicks

+16.6%

Click-through rate change

+5.5%

Lift in conversions

Key Learnings

Simplified input fields increased user engagement.
Clearer calls to action reduced user confusion.
Inline error messages helped guide users through customization.
Despite increased engagement, the add-to-cart rate dropped, indicating potential areas for further optimization.

Detailed results breakdown

Add-to-cart rate change

-6.4%

Average order value

-4.9%

Click-through rate change

+16.6%

Lift in conversion rate

+4.2%

Change in revenue per visitor

-3.1%

Free Trial

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Who qualifies?

30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.

Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.

Investing in paid traffic.
We work with stores committed to growth, not hobbyists.

Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.

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Why free?

The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.

Our bet

We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.

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Other experiments we've run

Product Page (PDP)

Prominent Discount Messaging Boosts Conversions and Revenue Across Devices

Highlighting a 10% discount for specific groups led to significant increases in mobile conversions and engagement. Discover how this strategy influenced user behavior.

+1.2% Conversion rate

Collection Page (PLP)

Add-to-Cart Button on Mobile Collection Pages To Boost Purchase Convenience

We tested adding an "Add to Cart" button on mobile collection pages to simplify the purchase process. Discover how this change impacted key performance metrics.

-2.7% Add-to-cart rate