Adding clickable size buttons on desktop product cards enabled direct add-to-cart actions, streamlining the shopping experience.
Desktop Collection Hover Sizing Buttons
Goal
Conversion rate
Result
+7.3% Conversion rate
Category
Collection Page (PLP)
Outcome
Inconclusive
Before
After
IF product cards show sizes (xs/s/m/l/xl) on hover THEN the add to cart rate will rise on the collection page, improving AoV and CR BECAUSE customers will be prompted to add to cart from the collection page
What We Changed
- Added clickable size buttons on product cards.
- Enabled direct add-to-cart from the collection page.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+17.6%
Add-to-cart rate change
+17.0%
Add-to-cart rate change
+7.3%
Lift in conversion rate
Key Learnings
- Quick access to size selection increased add-to-cart actions.
- Direct product interaction improved conversion rates.
- Visibility of sizes on hover enhanced user engagement.
- While conversion rate and revenue increased, average order value declined, so overall there was no meaningful difference between the original and the new version.
Detailed results breakdown
Add-to-cart rate change
+17.6%
Average order value
-4.9%
Click-through rate change
-0.1%
Lift in conversion rate
+7.3%
Change in revenue per visitor
+1.7%
Free Trial
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30,000+ Monthly sessions.
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