Learn how changing the mobile product listing layout to one product card per row impacted user engagement and conversions.
Single-Column Product Grid
Goal
Revenue per visitor (RPV)
Result
+63.1% Revenue per visitor (RPV)
Category
Collection Page (PLP)
Outcome
Winner
Before
After
If we display one product card per row, then conversions will increase because users can view products more clearly and in detail.
What We Changed
- Displayed one product card per row in the mobile view.
- Enhanced product visibility by reducing clutter.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+63.1%
Change in revenue per visitor
+58.3%
Average order value
39.06%
Revenue change
Key Learnings
- Larger product views improved user engagement and conversion rates.
- Detailed views helped increase average order value.
- Reduction in orders and visitors suggests potential trade-offs in engagement.
Detailed results breakdown
Add-to-cart rate change
+6.9%
Average order value
+58.3%
Click-through rate change
-4.3%
Lift in conversion rate
+3.0%
Change in revenue per visitor
+63.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
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+1.2% Clickthrough rate
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Sticky Mobile Add-To-Cart Button
AFTCO tested a sticky mobile add to cart button to increase add-to-cart rates. Learn how this change impacted user behavior.
+3.9% Add-to-cart rate
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Updated Mobile Navigation Layout
Discover how updating the mobile navigation led to a 4.7% increase in add-to-cart rates for Codeword Hats. Learn more about the changes and their impact.
+5.4% Conversion rate