Transitioning the sticky product image to a sticky Add to Cart bar aimed to improve conversion rates by keeping purchase options visible during scrolling.
Sticky Product Customization Below The Fold
Goal
Conversion rate
Result
-14.4% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
If we add a sticky Customization bar once the user scrolls past the first fold, then the conversion rate will increase because users will have a clear and accessible path to purchase, reducing friction during deep PDP browsing.
What We Changed
- Added sticky customization bar
- Ensured smooth transition to sticky customization bar.
- Positioned the sticky bar at the bottom of the screen.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+13.8%
Click-through rate change
+13.3%
Change in amount of clicks
-0.4%
visitors
Key Learnings
- The sticky bar improved visibility but did not translate to higher conversions.
- Increased click-through rates suggest more interaction but may not lead to purchases.
- Reduced bounce rate indicates higher engagement but not necessarily higher sales.
- Keeping purchase options visible was not enough to overcome other barriers to conversion.
Detailed results breakdown
Add-to-cart rate change
-10.2%
Average order value
-2.9%
Click-through rate change
+13.8%
Lift in conversion rate
-14.4%
Change in revenue per visitor
-17.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Collection Page (PLP)
Customer review-inspired FAQs on collection pages
Displaying FAQs at the bottom of collection pages increased conversion rates and reduced bounce rates. Read the full writeup.
+8.4% Conversion rate
Collection Page (PLP)
Dynamic filtering system
Introducing a dynamic filter system improved user experience by allowing customers to refine product searches efficiently. Discover how these changes impacted key conversion metrics.
+10.1% Conversion rate
Search & Navigation
Mobile Menu Redesign
The mobile menu redesign led to improved customer navigation, resulting in increased conversion rates and revenue. Discover the impact of visual collection displays on user engagement.
+10.3% Conversion rate