The mobile menu redesign led to improved customer navigation, resulting in increased conversion rates and revenue. Discover the impact of visual collection displays on user engagement.
Mobile Menu Redesign
Goal
Conversion rate
Result
+10.3% Conversion rate
Category
Search & Navigation
Outcome
Winner
Before
After
If we redesign the mobile menu to display product collections visually, then the mobile conversion rate will increase because users will be able to find what they’re looking for more quickly and easily.
What We Changed
- Redesigned the mobile menu layout.
- Visually displayed product collections.
- Enhanced navigation speed and ease.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
27.11%
Revenue change
+25.5%
Change in amount of orders
+19.5%
Add-to-cart rate change
Key Learnings
- Visual menus help users find products faster.
- Easier navigation reduces bounce rates.
- Improved menu design boosts conversions and sales.
- Enhanced user experience leads to higher engagement and orders.
Detailed results breakdown
Add-to-cart rate change
+4.1%
Average order value
+1.2%
Click-through rate change
+4.0%
Lift in conversion rate
+10.3%
Change in revenue per visitor
+10.7%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
'Made in the USA' Icon Above Product Title
Placing the "Made in USA" icon above product titles increased conversion rates significantly. Discover the key insights from this strategic change.
+53.0% Conversion rate
Product Page (PDP)
Mobile Layout Adjustments
Mobile layout changes led to a 4.2% conversion rate decline and 6.1% RPV drop. Learn what went wrong and the key takeaways.
-4.24% (CVR) CVR
Product Page (PDP)
Increased Average Order Value
Product page improvements lifted AOV by 6.4% and RPV by 7.5%. See how layout and CTA enhancements drove higher-value purchases.
+0.99% (CVR) CVR