Talk to a humanThe mobile menu was rebuilt to display product collections visually, so shoppers can find what they want faster. Here's what happened over 26 days.
Redesigned Mobile Menu With Visual Collections Shows a 10.3% Conversion Rate Lift
Goal
Conversion rate
Result
+10.3% Conversion rate
Category
Search & Navigation
Outcome
Positive signal
Before
After
If we redesign the mobile menu to show product collections visually, then mobile conversion rate will increase because shoppers find what they want faster.
What We Changed
- Redesigned the mobile menu to display product collections visually.
- Built the new layout to help shoppers reach the right collection faster.
The Results
How the new version compared with the original, across all devices.
+10.3%
Conversion rate
+10.7%
Revenue per visitor
+25.5%
Orders
Key Learnings
- Conversion rate rose 10.3% and revenue per visitor 10.7%, with an 84.0% probability the new menu beats the original.
- Add-to-cart rate rose 4.1% and bounce rate fell 5.4%, so shoppers moved deeper into the store.
- The test didn't reach significance, so treat this as a strong signal, not proof.
Detailed results breakdown
Conversion rate
+10.3%
Revenue per visitor
+10.7%
Orders
+25.5%
Add-to-cart rate
+4.1%
Bounce rate
-5.4%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Positive signal
Updated Product Page Design on Desktop
The desktop product page was redesigned to improve navigation and engagement. See how the updated design lifted conversion rate by 8.5% and RPV by 17.6%.
+8.5% Conversion Rate
Cart
Inconclusive
A Free Shipping Progress Message in the Mini Cart Shows Mixed Results on Conversion and Revenue
The mini cart started showing how close shoppers were to free shipping, right above the checkout button. Fewer shoppers converted, but those who did placed bigger orders.
-5.9% Conversion rate
Homepage
Inconclusive
More Category Tiles on the Homepage Make No Clear Difference to Conversion Rate
The homepage got more visual category tiles to send visitors into collections faster. Across 40,336 visitors, the change made little difference.
+1.4% Conversion rate