Discover how updating the mobile navigation led to a 4.7% increase in add-to-cart rates for Codeword Hats. Learn more about the changes and their impact.
Updated Mobile Navigation Layout
Goal
Conversion rate
Result
+5.4% Conversion rate
Category
Search & Navigation
Outcome
Winner
Before
After
If we redesign the mobile navigation so category tiles are larger, better spaced, and easier to tap, then users will navigate more efficiently and convert at higher rates, because they will reach product pages faster with less navigation friction.
What We Changed
- Streamlined the mobile menu for easier navigation.
- Simplified the category layout to highlight popular items.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+5.4%
Lift in conversion rate
+4.7%
Add-to-cart rate change
+3.1%
Change in amount of orders
Key Learnings
- Easier navigation improved user experience, boosting add-to-cart rates.
- Simplified access to products reduced the friction in the shopping journey.
- Highlighting popular items guided users toward making quicker decisions.
- Despite a slight increase in bounce rate, targeted navigation enhancements led to more meaningful interactions.
Detailed results breakdown
Add-to-cart rate change
+4.7%
Average order value
-18.2%
Click-through rate change
-1.1%
Lift in conversion rate
+5.4%
Change in revenue per visitor
-13.8%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Personalized PDP Layout for Returning Visitors
Personalizing product pages for returning visitors aimed to boost conversion rates. Discover the impact on user engagement and sales.
-2.8% Conversion rate
Cart
Visual free shipping progress indicator
A visual indicator was added to the minicart to show how close users are to free shipping. Discover how this change impacted user behavior and average order value.
-5.9% Conversion rate
Collection Page (PLP)
Enhanced Navigation Clarity with Breadcrumbs on Collection Pages
Adding breadcrumbs to collection pages improved navigation and boosted user engagement. Learn how this change impacted key metrics.
+1.8% Conversion rate