Discover how updating the mobile navigation led to a 4.7% increase in add-to-cart rates for Codeword Hats. Learn more about the changes and their impact.
Updated Mobile Navigation Layout
Goal
Conversion rate
Result
+5.4% Conversion rate
Category
Search & Navigation
Outcome
Winner
Before
After
If we redesign the mobile navigation so category tiles are larger, better spaced, and easier to tap, then users will navigate more efficiently and convert at higher rates, because they will reach product pages faster with less navigation friction.
What We Changed
- Streamlined the mobile menu for easier navigation.
- Simplified the category layout to highlight popular items.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+5.4%
Lift in conversion rate
+4.7%
Add-to-cart rate change
+3.1%
Change in amount of orders
Key Learnings
- Easier navigation improved user experience, boosting add-to-cart rates.
- Simplified access to products reduced the friction in the shopping journey.
- Highlighting popular items guided users toward making quicker decisions.
- Despite a slight increase in bounce rate, targeted navigation enhancements led to more meaningful interactions.
Detailed results breakdown
Add-to-cart rate change
+4.7%
Average order value
-18.2%
Click-through rate change
-1.1%
Lift in conversion rate
+5.4%
Change in revenue per visitor
-13.8%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Tactical Bottom Sticky Add-to-Cart
The add-to-cart process was redesigned. Discover how these changes affected key metrics and overall performance.
-10.6% Conversion rate
Product Page (PDP)
Boosting AOV with Collar and Sleeve Bundle Promotion on PDP
Adding a bundle promotion near the Add to Cart button aimed to boost average order value. See how this change impacted customer behavior and sales.
+0.6% Revenue per visitor (RPV)
Search & Navigation
Mobile Menu Redesign
The mobile menu redesign led to improved customer navigation, resulting in increased conversion rates and revenue. Discover the impact of visual collection displays on user engagement.
+10.3% Conversion rate