Talk to a humanThe mobile menu went back to an earlier layout with better access to categories and fewer distractions. See what changed across 8,086 mobile visitors.
Restored Mobile Navigation Shows Mixed Results on Conversion and Revenue
Goal
Conversion rate
Result
+5.4% Conversion rate
Category
Search & Navigation
Outcome
Inconclusive
Before
After
If we bring back the earlier mobile navigation layout and remove distractions, then shoppers will navigate more easily and convert at higher rates because a familiar, category-focused menu is simpler to use.
What We Changed
- Reverted the mobile menu to the earlier layout, which gave better access to categories.
- Removed the login and account buttons from the menu.
- Restored the original order of navigation items.
The Results
How the new version compared with the original, across all devices.
+5.4%
Conversion rate
-13.8%
Revenue per visitor
-18.2%
Average order value
Key Learnings
- Conversion rate rose 5.4%, with a 66.5% probability that the variant beats the original on conversion rate.
- Revenue per visitor fell 13.8% because average order value dropped 18.2%, despite 3.1% more orders.
- With 8,086 mobile visitors over 16 days, neither move reached significance, so the effect on sales is unclear.
- Add-to-cart rate rose 4.7%, so the familiar menu may help shoppers find products, if not spend more.
Detailed results breakdown
Conversion rate
+5.4%
Revenue per visitor
-13.8%
Average order value
-18.2%
Add-to-cart rate
+4.7%
Orders
+3.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Cart
Positive signal
A Decluttered Mini-Cart Shows a 7.5% Conversion Rate Lift
The mini-cart overlay was rebuilt mobile-first, with less room for promotions and more for the path to checkout. See how it changed sales across 35,480 visitors.
+7.5% Conversion rate
Product Page (PDP)
Positive signal
Updated Product Page Design on Desktop
The desktop product page was redesigned to improve navigation and engagement. See how the updated design lifted conversion rate by 8.5% and RPV by 17.6%.
+8.5% Conversion Rate
Cart
Inconclusive
A Free Shipping Progress Message in the Mini Cart Shows Mixed Results on Conversion and Revenue
The mini cart started showing how close shoppers were to free shipping, right above the checkout button. Fewer shoppers converted, but those who did placed bigger orders.
-5.9% Conversion rate