Discover how updating the mobile navigation led to a 4.7% increase in add-to-cart rates for Codeword Hats. Learn more about the changes and their impact.
Updated Mobile Navigation Layout
Goal
Conversion rate
Result
+5.4% Conversion rate
Category
Search & Navigation
Outcome
Winner
Before
After
If we redesign the mobile navigation so category tiles are larger, better spaced, and easier to tap, then users will navigate more efficiently and convert at higher rates, because they will reach product pages faster with less navigation friction.
What We Changed
- Streamlined the mobile menu for easier navigation.
- Simplified the category layout to highlight popular items.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+5.4%
Lift in conversion rate
+4.7%
Add-to-cart rate change
+3.1%
Change in amount of orders
Key Learnings
- Easier navigation improved user experience, boosting add-to-cart rates.
- Simplified access to products reduced the friction in the shopping journey.
- Highlighting popular items guided users toward making quicker decisions.
- Despite a slight increase in bounce rate, targeted navigation enhancements led to more meaningful interactions.
Detailed results breakdown
Add-to-cart rate change
+4.7%
Average order value
-18.2%
Click-through rate change
-1.1%
Lift in conversion rate
+5.4%
Change in revenue per visitor
-13.8%
Free Trial
Start with 3 experiments.
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
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Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
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