A visual indicator was added to the minicart to show how close users are to free shipping. Discover how this change impacted user behavior and average order value.
Visual free shipping progress indicator
Goal
Conversion rate
Result
-5.9% Conversion rate
Category
Cart
Outcome
Loss Prevented
Before
After
IF we display the free shipping threshold in the minicart, THEN average order value will increase, BECAUSE users will feel motivated to add more items to unlock a visible reward.
What We Changed
- Added a progress bar in the minicart showing proximity to free shipping.
- Introduced dynamic messages based on cart total.
- Implemented changes across all cart states.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+9.2%
Average order value
+6.7%
Click-through rate change
+5.0%
Change in amount of clicks
Key Learnings
- The progress bar encouraged higher cart values, reflected in the increased average order value.
- Visual cues motivated users to engage more, improving click-through rates.
- Reduced bounce rates suggest the feature kept users interested longer.
- The added element might have distracted some users, leading to a decrease in conversions.
Detailed results breakdown
Add-to-cart rate change
-3.3%
Average order value
+9.2%
Click-through rate change
+6.7%
Lift in conversion rate
-5.9%
Change in revenue per visitor
+3.2%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Transforming the Sticky Add to Cart into a Persistent Bottom Bar
A test was conducted to transform the sticky image on product pages into a sticky Add to Cart bar. Discover the impact on conversion rates and user interaction.
+3.7% Conversion rate
Product Page (PDP)
Adding Free Shipping Message Boosts Conversion
Adding a free shipping message to the product page was tested to see if it boosts conversions. Discover how this simple change impacted customer behavior.
+3.68% (CVR) CVR
Product Page (PDP)
Redesigned Product Page Enhances Visuals and User Engagement
The product page was redesigned to improve visuals and engagement. Learn how these changes impacted conversion rates and user behavior.
-16.3% Conversion rate