Conversion Rate Optimization Services for Shopify Stores

Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action—whether that's making a purchase, adding to cart, or signing up for an email list.

Instead of driving more traffic to your store, CRO focuses on getting more value from the traffic you already have. This is done through data analysis, user behavior research, and A/B testing to identify what's preventing visitors from converting—then testing solutions to remove those barriers.

For Shopify stores, CRO typically focuses on product pages, collection pages, cart experience, checkout flow, and mobile optimization.

A/B testing is one tool within conversion rate optimization—not a synonym for it.

CRO is the complete discipline: It includes research (analytics audits, heatmaps, session recordings, surveys), hypothesis development, prioritization, design, development, testing, and analysis. The goal is systematic revenue improvement.

A/B testing is one method: It's the scientific process of comparing two versions of a page element to determine which performs better. You can't A/B test effectively without proper research first—otherwise you're just guessing what to test.

Think of it this way: CRO is the strategy, A/B testing is one tactic within that strategy. A proper conversion optimization program uses A/B testing to validate hypotheses, but the real value comes from knowing what to test in the first place.

Conversion rate optimization helps your businesses make decisions based on data rather than gut, understand customers at a deeper level, and prevents changes that harm your store’s performance or waste resources.

This is a hard one to answer, as it's highly contingent on your industry, price point, and competition. One of our primary producer clients averages a 9% conversion rate, while most of our apparel clients have conversion rates between 2-4%.

Regardless of what rate you're currently seeing, there's always a way to squeeze higher conversions out of your site by running a full CRO audit and committing to an incremental CRO process.

We put our money where our mouth is with a full first month free.

This means we take on all the risk upfront. You get up to 3 complete CRO experiments - research, design, development, analysis - at zero cost.

After your free month, it's $5,950/month, month-to-month. The number of experiments scales with your traffic volume. Cancel anytime, no questions asked.

Most stores see a 14% conversion rate boost in their first month. With this structure, there will never be a situation where you're paying without seeing whether our work actually moves the needle for your business.

We specifically set up CRO strategy and pricing to return >400% on investment. However, this is often much greater for high-traffic websites.

When we work with sites generating less than 20,000 views a month, we'll scale the pricing down to ensure that you're seeing at least an immediate 200% return on your monthly investment.

For statistically significant A/B testing, we recommend a minimum of 30,000 monthly sessions. This allows experiments to reach conclusive results within 2-4 weeks rather than months.

Stores with less traffic can still benefit from CRO, but the approach shifts from rapid A/B testing to conversion audits, UX improvements, and best-practice implementations. We'll be upfront about what's realistic for your traffic level.

If you're below the threshold, we often recommend a one-time optimization project to implement proven changes, then transitioning to ongoing testing once traffic grows.

Use our Shopify CRO Calculator to estimate potential revenue impact based on your current traffic.

Our CRO services are full-service, meaning we handle everything required to improve your conversion rate:

Research & Analysis: Google Analytics audit, heatmap analysis, session recordings review, customer survey setup, and funnel analysis.

Strategy & Prioritization: Hypothesis development, test prioritization based on impact and effort, and monthly roadmap planning.

Design & Development: UI/UX design for test variations, front-end development, and QA testing—all handled in-house without requiring your developers.

Testing & Optimization: A/B test setup, statistical analysis, winner implementation, and documentation of learnings.

Reporting: Shared dashboard access, monthly performance reports, and regular strategy calls.

We structure our service to minimize your risk rather than make empty guarantees. Here's how:

First month is completely free. You get up to 3 full experiments—research, design, development, analysis—at zero cost. If you don't see value, you've lost nothing.

Month-to-month contracts. No lock-ins. If results aren't meeting expectations, cancel anytime.

4x ROI target. We specifically price and structure our CRO programs to deliver at least 400% return on your investment. For lower-traffic stores, we scale pricing to ensure minimum 200% ROI.

We can't guarantee a specific conversion rate increase because every store is different. But we can guarantee you'll see exactly what we're testing, what's working, and what's not—with full transparency into results.

We use a modified PIE framework (Potential, Importance, Ease) combined with revenue impact modeling.

Potential: How much improvement is possible? We look at current performance data, benchmark against industry standards, and assess the size of the problem.

Importance: How much traffic does this page or element receive? A 10% improvement on a page with 50,000 monthly visitors beats a 20% improvement on a page with 5,000 visitors.

Ease: How quickly can we implement and validate the test? Quick wins build momentum and fund longer-term experiments.

We also factor in statistical power—some tests require more traffic to reach significance, so we sequence them strategically based on your traffic patterns.

The result is a prioritized testing roadmap where every experiment has clear revenue potential before we build it.

"Losing" tests are actually valuable—they prevent you from making permanent changes that would hurt your revenue.

Here's how we handle non-winning tests:

We analyze why it didn't work. Every test generates data. Even a losing test tells us something about customer behavior that informs future experiments.

We iterate or pivot. Sometimes the hypothesis was right but the execution was wrong. We'll test a different variation or approach the problem from a new angle.

We document the learning. We maintain a testing knowledge base so we never repeat failed approaches and can build on what we've learned.

We move quickly to the next test. Our 42% win rate means roughly 4 in 10 tests produce measurable improvement. The key is running enough tests that winners compound over time.

The only truly failed test is one you never ran—because then you're making permanent changes based on gut feel instead of data.

Different CRO strategies take different lengths to yield results. However, when we work with a new client, the goal is to convert visitors as quickly as possible.

We'll typically take a week or two to review your analytics, install and review heatmaps and user sessiosn recordings, and form hypotheses about where customer friction lays.

After that, we'll spin up the first couple of experiments. Depending on your traffic, experiments take anywhere from a week to two months to complete.

No. We handle all the technical work in-house.

Our team includes Shopify developers who implement every test directly in your theme. You don't need to:

• Assign developer time to CRO work
• Learn testing tools or platforms
• Manage code deployments

What we need from you: Access to your Shopify admin, Google Analytics, and any existing heatmap tools. We also need someone who can answer questions about your business and approve test concepts.

Time commitment: Most clients spend 1-2 hours per month reviewing results and providing feedback. Some prefer more involvement; others want a fully hands-off experience. We adapt to your preference.

This is a key advantage of working with a specialized Shopify CRO agency—we know the platform inside and out, so there's no learning curve or back-and-forth with your developers.

Building an in-house CRO capability requires significant investment. A typical in-house team needs:

• CRO Strategist/Manager: $80,000-$120,000/year
• Data Analyst: $70,000-$100,000/year
• UX Designer: $75,000-$110,000/year
• Developer: $90,000-$130,000/year
• Testing tools: $500-$3,500/month

Total in-house cost: $315,000-$460,000/year (plus benefits, training, and management overhead).

Our service: $5,950/month ($71,400/year) with the first month free—and you get the combined expertise of specialists who've run thousands of tests across dozens of Shopify stores.

Beyond cost, agencies offer:

• Pattern recognition from working across multiple stores and industries
• No ramp-up time—we start producing results in month one
• Flexibility to scale up or down without HR headaches
• Accountability tied directly to performance

For most Shopify stores doing $1.5M-$20M in annual revenue, an agency is the more efficient path to results.

Conversion rate is just one piece of the puzzle. We track a full suite of metrics to ensure tests drive actual revenue growth:

Primary revenue metrics:

• Revenue Per Visitor (RPV): The ultimate measure—combines conversion rate and average order value
• Average Order Value (AOV): Some tests sacrifice conversion rate but increase cart size
• Revenue Per Session: Accounts for returning visitors

Funnel metrics:

• Add-to-cart rate
• Cart-to-checkout rate
• Checkout completion rate
• Bounce rate by page type

Behavioral indicators:

• Scroll depth
• Click-through rates on key elements
• Time on page
• Exit rates

Segmented performance:

• Mobile vs. desktop
• New vs. returning visitors
• Traffic source performance
• Device and browser breakdowns

We've seen tests that improved conversion rate but decreased AOV—resulting in less total revenue. That's why Revenue Per Visitor is our north star metric for declaring winners.

The obvious answer here is to start with a CRO audit. We'll do a 30 minute site review for free to point out the obvious places where your site could see improvement.

We've audited over 200 sites in the past year alone, and we can tell within the first couple of minutes what your next step should be: full redesign, CRO program, or nothing because your site is already well optimised.

We lean into several different techniques to find potential points of customer friction: user feedback surveys, watching your existing traffic to see what kind of user engagement your site has, UX design reviews, and a few other more creative methods.

The important thing to note here is that it's all educated observations grounded in experience. Unless we spot bugs or broken elements, there's no guarantee that our observations will lead to improvements until we form hypotheses and validate them with A/B testing.

There's a new CRO tool being released every every day of the week, but only a handful that we would ever recommend. Google Analytics is an absolute must for every website. Microsoft Clarity is relatively new on the scene but a perfect free upgrade for anyone still using Hotjar.

For businesses that want to run their own A/B tests, we lean towards convert.com. If you're running Shopify, then Shoplift is the best choice for consistent A/B testing and data driven insights.

As a conversion rate optimization agency, we're always going to answer - start with CRO agency to this question, but there's a very good reason for it.

Some of our clients are laying down hundreds of thousands of dollars in ad spend each month. With some thoughtful changes, they can see significant increases to the ROI on their spend, with a fraction of the investment.

However, for stores that aren't quite at this level, we usually recommend doing a one-time project to clean up your landing pages in order to maximise the effectiveness of your other marketing efforts.

We specialize exclusively in Shopify and Shopify Plus stores. This focus allows us to move faster, leverage platform-specific tools like Shoplift, and apply learnings from hundreds of Shopify experiments.

We've worked with BigCommerce, WooCommerce, and headless setups in the past, but found that specialization produces better results than being a generalist.

If you're on a different platform and considering a migration to Shopify, we can help with that too—and build CRO into your new store from day one.