Adding a user-generated content block to the homepage showcased real customer experiences and improved engagement. Discover how this change impacted key performance metrics.
Adding Customer UGC to Homepage
Goal
Clickthrough rate
Result
+2.1% Clickthrough rate
Category
Homepage
Outcome
Winner
Before
After
If we display customer-submitted UGC on the homepage, then the bounce rate will decrease because real customer content builds authenticity and reinforces product quality.
What We Changed
- Added a UGC block under the 'Shop by category' carousel.
- Featured customer-submitted images and videos.
- Incorporated content from Reviews.io.
- Made the UGC block visually clean and responsive.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+4.0%
Add-to-cart rate change
+3.3%
Lift in conversion rate
+2.6%
Change in revenue per visitor
Key Learnings
- Authentic customer content decreased the bounce rate.
- Visual testimonials boosted trust and engagement.
- Integrating real experiences led to higher conversion rates.
- Responsive design ensured seamless viewing across devices.
Detailed results breakdown
Add-to-cart rate change
+4.0%
Average order value
-0.7%
Click-through rate change
+2.1%
Lift in conversion rate
+3.3%
Change in revenue per visitor
+2.6%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
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+12.14% (CTR) CTR
Other
Highlighting AFTCO’s conservation pledge
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+5.0% Revenue per visitor (RPV)
Product Page (PDP)
Prominent Discount Messaging Boosts Conversions and Revenue Across Devices
Highlighting a 10% discount for specific groups led to significant increases in mobile conversions and engagement. Discover how this strategy influenced user behavior.
+1.2% Conversion rate