Talk to a humanA banner at the top of every page gave shoppers one-tap access to shipping, returns and support details. See how mobile and desktop shoppers responded.
A Shipping Info Banner Shows a 3.3% Conversion Rate Lift
Goal
Conversion rate
Result
+3.3% Conversion rate
Category
Banner
Outcome
Positive signal
Before
After
If we add a persistent, easy-access shipping info banner, then conversion rate will increase because readily available shipping details reduce uncertainty and build trust.
What We Changed
- Added a shipping info banner at the top of the page on mobile and desktop.
- Opened a panel with detailed shipping and returns information when shoppers click the banner.
- Included the free shipping offer, shipping times, returns policy and customer service contacts in the panel.
The Results
How the new version compared with the original, across all devices.
+3.3%
Conversion rate
+5.0%
Add-to-cart rate
+0.9%
Revenue per visitor
Key Learnings
- Conversion rate rose 3.3% and add-to-cart rate 5.0%, with a 75.8% probability the variant beats the original.
- Mobile responded best, with conversion rate up 5.5% on mobile.
- On desktop, revenue per visitor fell 16.4%, so overall revenue per visitor barely moved (+0.9%).
- Across 68,939 visitors the result didn't reach significance, so it's a signal, not proof.
Detailed results breakdown
Conversion rate
+3.3%
Add-to-cart rate
+5.0%
Revenue per visitor
+0.9%
Orders
+2.1%
Average order value
-2.5%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Inconclusive
Product Badges on Product Page Images Make No Clear Difference to Conversion Rate
Product pages showed badges like New and Best Seller on the main image, matching collection page cards. Across 20,113 visitors, it made little difference.
-0.5% Conversion rate
Homepage
Positive signal
Customer Photos on the Homepage Show a 3.3% Conversion Rate Lift
A block of customer-submitted photos and videos went onto the homepage, below the category carousel. See how it changed sales on mobile and desktop.
+3.3% Conversion rate
Search & Navigation
Loss Prevented
A More Prominent, Guided Search Cuts Conversion Rate 12.0%
The search bar became more visible and opened with examples, product previews, suggested collections and a customization banner. See how it affected orders and revenue.
-12.0% Conversion rate