Talk to a humanAdding breadcrumbs to collection pages improved navigation and boosted user engagement. Learn how this change impacted key metrics.
Enhanced Navigation Clarity with Breadcrumbs on Collection Pages
Goal
Conversion rate
Result
+1.8% Conversion rate
Category
Collection Page (PLP)
Outcome
Winner
Before
After
IF we add breadcrumbs to collection pages, THEN users will navigate more confidently and explore more of the site, BECAUE visible navigation context improves orientation and reduces bounce rates.
What We Changed
- Added breadcrumbs to all collection pages.
- Created a clear hierarchy: Home / Parent Collection / Current Collection.
- Ensured breadcrumbs are clickable and link correctly.
- Maintained clean, responsive display on all devices.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+3.1%
Add-to-cart rate change
+3.0%
Add-to-cart rate change
2.26%
Revenue change
Key Learnings
- Breadcrumbs provided users with better orientation, reducing bounce rates.
- Clear navigation paths encouraged more add-to-cart actions.
- Improved navigation increased overall conversion rates.
- Enhanced user experience led to higher revenue.
Detailed results breakdown
Add-to-cart rate change
+3.0%
Average order value
+0.4%
Click-through rate change
+0.1%
Lift in conversion rate
+1.8%
Change in revenue per visitor
+2.2%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Cart
Winner
Mini-cart redesign with highlighted checkout button boosts conversions and revenue
The minicart was redesigned to improve completion rates by making the checkout button harder to miss. Read the full details of this experiment.
+46.6% Revenue per visitor (RPV)
Collection Page (PLP)
Inconclusive
Clickable size buttons on collection pages
Adding clickable size buttons to product cards on desktop streamlined the shopping process, enhancing the add-to-cart rate.
+0.0% Conversion rate
Product Page (PDP)
Loss Prevented
Mobile Layout Optimization for AOV
Discover how mobile layout changes drove a 43.2% increase in average order value but came at the cost of conversion rate.
-28.29% (CVR) CVR