Adding a "This product is eligible for free shipping" message on the product detail page increased purchase confidence and improved conversion rates. Learn how this change impacted customer behavior.
Adding Free Shipping Message Boosts Conversion and Revenue on Product Pages
Goal
Conversion rate
Result
+21.0% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we display a clear "This product is eligible for free shipping" message on the PDP, THEN conversions will increase, BECAUSE it reduces uncertainty about additional costs.
What We Changed
- Added a clear message about free shipping eligibility on the product detail page.
- Positioned the message prominently to catch customer's attention.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+31.7%
Change in revenue per visitor
26.89%
Revenue change
+21.0%
Lift in conversion rate
Key Learnings
- Clarifying shipping costs increased customer confidence.
- Highlighting free shipping reduced purchase hesitation.
- The clear message improved conversion rates and revenue.
- Small changes in messaging can significantly impact customer behavior.
Detailed results breakdown
Add-to-cart rate change
-2.9%
Average order value
+8.8%
Click-through rate change
-1.5%
Lift in conversion rate
+21.0%
Change in revenue per visitor
+31.7%
Free Trial
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
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Investing in paid traffic.
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Why free?
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Our bet
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Product Page AOV-Focused Redesign
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+19.70% (AOV) AOV