Talk to a humanThe promotional pop-up waited until visitors had spent 60 seconds on the page instead of appearing right away. See how 23,328 visitors responded.
Delaying the Promo Pop-Up by 60 Seconds Shows a 7.9% Conversion Rate Lift
Goal
Conversion rate
Result
+7.9% Conversion rate
Category
Product Page (PDP)
Outcome
Positive signal
Before
After
If we delay the promo pop-up until a visitor has spent one minute on the page, then conversion rate will increase because visitors can build purchase intent before an offer interrupts them.
What We Changed
- Delayed the promotional pop-up so it appears only after a visitor spends 60 seconds on the page.
- Let visitors look around before the offer appears, instead of interrupting them on arrival.
The Results
How the new version compared with the original, across all devices.
+7.9%
Conversion rate
+14.3%
Add-to-cart rate
+4.8%
Revenue per visitor
Key Learnings
- Conversion rate rose 7.9% and add-to-cart rate 14.3%, with only a 66.6% probability of beating the original.
- Mobile carried the result, with conversion rate up 15.0% on mobile.
- Desktop went the other way, with conversion rate down 10.1% on desktop.
- With 24% statistical power, the test didn't reach significance, so treat this as an early signal, not proof.
Detailed results breakdown
Conversion rate
+7.9%
Add-to-cart rate
+14.3%
Revenue per visitor
+4.8%
Orders
+10.2%
Average order value
-4.8%
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30,000+ Monthly sessions.
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