Cart Page Redesign Leads to Mixed Impact

We tested a new checkout process to see if it would improve customer experience. Discover the impact on key metrics.

Goal

Conversion rate

Result

-11.1% Conversion rate

What We Changed

Reduced form fields for quicker entry.
Enhanced mobile responsiveness.
Optimized page load speed during checkout.

The Results

We dig through every data source to map what's actually broken. By the end, there's no confusion.

+14.8%

Average order value

+11.2%

Bounce rate change

3.64%

Revenue change

Key Learnings

Fewer form fields did not boost conversion rate as expected.
Mobile optimizations were crucial but need refinement.
Increased bounce rate suggests need for further UX improvements.

Detailed results breakdown

Add-to-cart rate change

-1.7%

Average order value

+14.8%

Click-through rate change

-1.6%

Lift in conversion rate

-11.1%

Change in revenue per visitor

+2.1%

Free Trial

Start with 3 experiments.
Zero cost.

Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.

Who qualifies?

30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.

Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.

Investing in paid traffic.
We work with stores committed to growth, not hobbyists.

Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.

Claim your free trial

Why free?

The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.

Our bet

We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.

Limited spots

We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.

Other experiments we've run

Search & Navigation

Simplified Navigation Bar Improves User Engagement

AFTCO tested a simplified navigation bar on their website to see if it would improve user engagement. Discover the impact on key metrics.

+3.80% (ACR) ACR

Product Page (PDP)

Adding Category Links on Product Pages

Adding a product category link on product pages increased product discovery and improved certain engagement metrics. Discover the detailed outcomes and insights from this test.

+8.7% Clickthrough rate