We tested a new checkout process to see if it would improve customer experience. Discover the impact on key metrics.
Cart Page Redesign Leads to Mixed Impact
Goal
Conversion rate
Result
-11.1% Conversion rate
Category
Cart
Outcome
Inconclusive
Before
After
If we simplify the checkout process by decluttering the cart, then conversions will increase because users will find it easier to complete their purchases.
What We Changed
- Reduced form fields for quicker entry.
- Enhanced mobile responsiveness.
- Optimized page load speed during checkout.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+14.8%
Average order value
+11.2%
Bounce rate change
3.64%
Revenue change
Key Learnings
- Fewer form fields did not boost conversion rate as expected.
- Mobile optimizations were crucial but need refinement.
- Increased bounce rate suggests need for further UX improvements.
Detailed results breakdown
Add-to-cart rate change
-1.7%
Average order value
+14.8%
Click-through rate change
-1.6%
Lift in conversion rate
-11.1%
Change in revenue per visitor
+2.1%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Personalized Homepage for New vs Returning Visitors
Learn how personalizing the homepage for new and returning visitors increased conversion rates significantly. Read the full write up.
+621.9% Revenue per visitor (RPV)
Product Page (PDP)
Product page redesign with updated fields boosts engagement and revenue
Changes to the product page led to increased engagement and higher revenue. Discover how these updates impacted key metrics.
+0.5% Conversion rate
Cart
Scarcity Message Boosts Cart Conversion
Informing shoppers that items in their cart are in high demand increased conversion rates. Discover how urgency impacts purchase decisions.
+2.74% (CVR) CVR