Adding category links aimed to improve navigation and boost engagement. Discover how this change impacted key metrics.
Category Links on Collection Pages
Goal
Conversion rate
Result
-0.4% Conversion rate
Category
Collection Page (PLP)
Outcome
Loss Prevented
Before
After
If we add category links to collection pages, then conversions will increase because users can explore related collections more easily.
What We Changed
- Added links to all main categories on main category pages.
- Added links to relevant subcategories on subcategory pages.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+6.0%
Add-to-cart rate change
+4.7%
Add-to-cart rate change
+1.7%
Click-through rate change
Key Learnings
- Mobile performance declined, affecting overall revenue negatively.
- Desktop users benefited more, with increased add-to-cart and conversion rates, however the sample size was really small.
- All the signs pointed to this change causing more UI confusion and making shopping harder. The test ended before significance was reached, and we've declared it as "loss prevented", so this change will not be rolled out.
Detailed results breakdown
Add-to-cart rate change
+6.0%
Average order value
-9.9%
Click-through rate change
+1.7%
Lift in conversion rate
-0.4%
Change in revenue per visitor
-9.5%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Collection Page (PLP)
Category Links on Collection Pages
Adding category links aimed to improve navigation and boost engagement. Discover how this change impacted key metrics.
-0.4% Conversion rate
Collection Page (PLP)
Add-to-Cart Button on Mobile Collection Pages To Boost Purchase Convenience
We tested adding an "Add to Cart" button on mobile collection pages to simplify the purchase process. Discover how this change impacted key performance metrics.
-2.7% Add-to-cart rate
Homepage
Best Sellers Module Added Below Hero
Adding a Best Sellers module on the homepage significantly boosted conversion rates, showcasing the impact of strategic product placement.
+16.9% Conversion rate