Adding clickable size buttons to product cards on desktop streamlined the shopping process, enhancing the add-to-cart rate.
Clickable size buttons on collection pages
Goal
Conversion rate
Result
+0.0% Conversion rate
Category
Collection Page (PLP)
Outcome
Inconclusive
Before
After
If product cards show sizes on hover, then the add-to-cart rate will increase because customers can add items directly from the collection page.
What We Changed
- Made size buttons appear on hover on desktop product cards.
- Enabled direct add-to-cart from collection view.
- Displayed out-of-stock sizes as disabled.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+29.7%
Add-to-cart rate change
+25.2%
Add-to-cart rate change
+11.0%
Click-through rate change
Key Learnings
- Direct add-to-cart options increased user engagement and convenience.
- Displaying sizes on hover reduced bounce rates by keeping users on the page.
- The streamlined process improved the add-to-cart rate significantly.
- The easy access to add to cart, may have reduced the exploration, and in result AOV and RPV data
Detailed results breakdown
Add-to-cart rate change
+29.7%
Average order value
-10.4%
Click-through rate change
+11.0%
Lift in conversion rate
+0.0%
Change in revenue per visitor
-10.4%
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Other experiments we've run
Product Page (PDP)
Streamlined Product Page for Conversion
Streamlining the product page drove a 10.4% conversion rate lift and 6.1% more orders, but AOV dropped 11.9% and revenue declined.
+10.41% (CVR) CVR
Collection Page (PLP)
Desktop Collection Hover Sizing Buttons
Adding clickable size buttons on desktop product cards enabled direct add-to-cart actions, streamlining the shopping experience.
+7.3% Conversion rate
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