Talk to a humanProduct pages got a clear line saying "This product is eligible for free shipping." See how it changed orders over 26 days.
A Free Shipping Message on Product Pages Shows a 21.0% Conversion Rate Lift
Goal
Conversion rate
Result
+21.0% Conversion rate
Category
Product Page (PDP)
Outcome
Positive signal
Before
After
If we show a clear free shipping message on the product page, then add-to-cart and conversion rates will increase because shoppers are less unsure about extra costs.
What We Changed
- Added a "This product is eligible for free shipping" message to product pages.
- Made free shipping eligibility explicit before shoppers add to cart.
The Results
How the new version compared with the original, across all devices.
+21.0%
Conversion rate
+31.7%
Revenue per visitor
+16.7%
Orders
Key Learnings
- Conversion rate rose 21.0% and revenue per visitor 31.7%, with orders up 16.7%.
- On conversion rate, the variant had an 84.6% probability of beating the original, short of significance.
- With 4,128 visitors and 15% statistical power, expect lifts this large to shrink on a retest.
- Add-to-cart rate dipped 2.9%, driven by desktop, where it fell 16.3% on just 453 visitors.
Detailed results breakdown
Conversion rate
+21.0%
Revenue per visitor
+31.7%
Orders
+16.7%
Average order value
+8.8%
Add-to-cart rate
-2.9%
Free Trial
Start with 3 experiments.
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Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Inconclusive
A Product Page Benefits Section Shows Mixed Results on Conversion and Revenue
Product pages got a new benefits section, customer photos and a reworked reviews block. See how conversion and order value moved over 28 days.
+10.4% Conversion rate
Homepage
Positive signal
A Shop by Category Slider on the Homepage Shows a 4.9% Conversion Rate Lift
The homepage got a "Shop by Category" section with clickable images linking to the main product categories. See how 39,991 visitors responded over 42 days.
+4.9% Conversion rate
Product Page (PDP)
Positive signal
Streamlined Product Page Layout
Streamlining the product page layout drove a 9.0% conversion rate lift and 6.5% more orders, despite a decline in average order value.
+9.0% Conversion Rate