Talk to a humanThe chat pop-up moved so it no longer covered add-to-cart, cart or checkout buttons on mobile and desktop. See what happened across 30,122 visitors.
Moving the Chat Pop-Up Away From Key Buttons Shows a 44.5% Conversion Rate Lift
Goal
Conversion rate
Result
+44.5% Conversion rate
Category
Other
Outcome
Positive signal
Before
After
If we reposition the chat pop-up so it doesn't block key shopping actions, then conversion rate will increase because shoppers get an uninterrupted view of buttons and product information.
What We Changed
- Moved the chat pop-up so it no longer overlaps add-to-cart, mini-cart, checkout or navigation buttons.
- Made the chat icon smaller on mobile and placed it over non-interactive space.
- Kept the chat minimized by default, or minimized it automatically after a short time.
- Turned off a separate site pop-up at the same time.
The Results
How the new version compared with the original, across all devices.
+44.5%
Conversion rate
+55.9%
Revenue per visitor
+27.9%
Add-to-cart rate
Key Learnings
- Conversion rate rose 44.5% and add-to-cart rate 27.9%, with a 99.9% probability the variant beats the original.
- The test ran only 11 days with 28% statistical power, so treat the size of the lift with caution.
- Mobile shoppers, 28,513 of the 30,122 visitors, saw conversion rate rise 34.3% on mobile.
- Another pop-up was also switched off, so the gain can't be credited to the chat move alone.
Detailed results breakdown
Conversion rate
+44.5%
Revenue per visitor
+55.9%
Add-to-cart rate
+27.9%
Orders
+43.9%
Average order value
+6.0%
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