A/B Experiments
Collection Page (PLP) Tests
Explore collection page (plp) experiments with real data, implementation details, and measurable outcomes.
Collection Page (PLP)
Winner
Dynamic filtering system
Introducing a dynamic filter system improved user experience by allowing customers to refine product searches efficiently. Discover how these changes impacted key conversion metrics.
+10.1% Conversion rate
Collection Page (PLP)
Winner
Customer review-inspired FAQs on collection pages
Displaying FAQs at the bottom of collection pages increased conversion rates and reduced bounce rates. Read the full writeup.
+8.4% Conversion rate