A/B Experiments
Collection Page (PLP) Tests
Explore collection page (plp) experiments with real data, implementation details, and measurable outcomes.
Collection Page (PLP)
Inconclusive
Clickable size buttons on collection pages
Adding clickable size buttons to product cards on desktop streamlined the shopping process, enhancing the add-to-cart rate.
+0.0% Conversion rate
Collection Page (PLP)
Inconclusive
Enhanced Collection Pages with Subcategory Cards Boosts User Engagement
Adding category cards at the top of collection pages led to improved navigation and engagement. Discover how this change impacted key metrics.
-2.2% Conversion rate
Collection Page (PLP)
Winner
Enhanced collection filters
We redesigned the filter system to improve user navigation and increase conversions. Learn how these changes impacted key metrics.
+8.7% Conversion rate