A/B Experiments
Collection Page (PLP) Tests
Explore collection page (plp) experiments with real data, implementation details, and measurable outcomes.
Collection Page (PLP)
Winner
Customer review-inspired FAQs on collection pages
Displaying FAQs at the bottom of collection pages increased conversion rates and reduced bounce rates. Read the full writeup.
+8.4% Conversion rate
Collection Page (PLP)
Loss Prevented
Category Links on Collection Pages
Adding category links aimed to improve navigation and boost engagement. Discover how this change impacted key metrics.
-0.4% Conversion rate