A/B Experiments
Collection Page (PLP) Tests
Explore collection page (plp) experiments with real data, implementation details, and measurable outcomes.
Collection Page (PLP)
Loss Prevented
Wider Collection Page
The desktop collection page was widened to improve product visibility and reduce clutter. Learn how this change affected user engagement.
+4.0% Clickthrough rate
Collection Page (PLP)
Loss Prevented
Add-to-Cart Button on Mobile Collection Pages To Boost Purchase Convenience
We tested adding an "Add to Cart" button on mobile collection pages to simplify the purchase process. Discover how this change impacted key performance metrics.
-2.7% Add-to-cart rate