A/B Experiments
Collection Page (PLP) Tests
Explore collection page (plp) experiments with real data, implementation details, and measurable outcomes.
Collection Page (PLP)
Loss Prevented
Category Links on Collection Pages
Adding category links aimed to improve navigation and boost engagement. Discover how this change impacted key metrics.
-0.4% Conversion rate
Collection Page (PLP)
Loss Prevented
Wider Collection Page
The desktop collection page was widened to improve product visibility and reduce clutter. Learn how this change affected user engagement.
+4.0% Clickthrough rate