We tested a new design for product pages to improve user engagement and sales. Discover the impact on key metrics.
Collection Page Redesign
Goal
Conversion rate
Result
+4.2% Conversion rate
Category
Collection Page (PLP)
Outcome
Winner
Before
After
If we adjust the product page design, then conversions will increase because users will find it easier to navigate and make purchases.
What We Changed
- Simplified the layout for better readability.
- Enhanced product images for visual appeal.
- Highlighted key product details like product name and price
- Added sorting
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+7.9%
Add-to-cart rate change
+6.0%
Change in revenue per visitor
+4.2%
Click-through rate change
Key Learnings
- A cleaner layout helped reduce bounce rates.
- Improved images increased user engagement.
- Highlighting details simplified the decision-making process.
Detailed results breakdown
Add-to-cart rate change
+7.9%
Average order value
+1.7%
Click-through rate change
+4.2%
Lift in conversion rate
+4.2%
Change in revenue per visitor
+6.0%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Restructured Product Page Accordion Layout
We updated the product page layout to show key details and moved reviews higher. Discover the impact on conversion and engagement.
+35.6% Revenue per visitor (RPV)
Collection Page (PLP)
Optimized Discount Price Styling
Discover how changing the styling of discounted prices impacted conversion rates and revenue for an e-commerce store.
+8.7% Conversion rate
Search & Navigation
Implementing a Sticky Navbar
Implementing a sticky navigation bar improved navigation ease and engagement. Learn how this change impacted user behavior and key metrics.
+0.5% Clickthrough rate