Talk to a humanThe homepage got a "Shop by Category" section with clickable images linking to the main product categories. See how 39,991 visitors responded over 42 days.
A Shop by Category Slider on the Homepage Shows a 4.9% Conversion Rate Lift
Goal
Click-through rate
Result
+4.9% Conversion rate
Category
Homepage
Outcome
Positive signal
Before
After
If we add category links to the homepage, then engagement and conversion rate will rise and bounce rate will fall because visitors can reach the right products faster.
What We Changed
- Added a "Shop by Category" section to the homepage.
- Used clickable images for categories such as outerwear, shirts, accessories and fishing gear.
- Linked each image to its category page.
The Results
How the new version compared with the original, across all devices.
+4.9%
Conversion rate
+4.9%
Add-to-cart rate
+1.8%
Revenue per visitor
Key Learnings
- Conversion rate rose 4.9% without reaching significance, a signal worth acting on, not proof.
- Mobile led the gains, with conversion rate up 8.6% and revenue per visitor up 10.1% on mobile.
- Click-through rate, the metric the test was set up to measure, rose 2.7% with a significant result, but that matters less than the conversion lift.
- On desktop, revenue per visitor fell 15.5%, so the section may need a different layout on larger screens.
Detailed results breakdown
Conversion rate
+4.9%
Add-to-cart rate
+4.9%
Revenue per visitor
+1.8%
Click-through rate
+2.7%
Bounce rate
-6.1%
Free Trial
Start with 3 experiments.
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
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Other experiments we've run
Product Page (PDP)
Inconclusive
Product Badges on Product Page Images Make No Clear Difference to Conversion Rate
Product pages showed badges like New and Best Seller on the main image, matching collection page cards. Across 20,113 visitors, it made little difference.
-0.5% Conversion rate
Homepage
Positive signal
Customer Photos on the Homepage Show a 3.3% Conversion Rate Lift
A block of customer-submitted photos and videos went onto the homepage, below the category carousel. See how it changed sales on mobile and desktop.
+3.3% Conversion rate
Search & Navigation
Loss Prevented
A More Prominent, Guided Search Cuts Conversion Rate 12.0%
The search bar became more visible and opened with examples, product previews, suggested collections and a customization banner. See how it affected orders and revenue.
-12.0% Conversion rate