Adding category links to the homepage improved product discoverability, resulting in increased engagement and reduced bounce rates on mobile. Discover the full impact of this change in our latest case study.
Category Links Boosts User Engagement and Conversions on Mobile
Goal
Clickthrough rate
Result
+2.7% Clickthrough rate
Category
Homepage
Outcome
Winner
Before
After
IF we add category links to the homepage, THEN conversions will increase, BECAUSE users can navigate more efficiently.
What We Changed
- Added "Shop by Category" section to the homepage.
- Included clickable images for various product categories.
- Provided direct links to outerwear, shirts, accessories, and fishing gear.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+4.9%
Add-to-cart rate change
+4.9%
Lift in conversion rate
+2.7%
Click-through rate change
Key Learnings
- Direct category links improved user navigation and reduced friction on mobile, but negatively affected conversion rates on desktop.
- Enhanced product discoverability increased overall user engagement.
- Lower bounce rates indicated a more engaging homepage experience.
- Improved mobile conversion rates showed users were more likely to complete purchases.
Detailed results breakdown
Add-to-cart rate change
+4.9%
Average order value
-2.2%
Click-through rate change
+2.7%
Lift in conversion rate
+4.9%
Change in revenue per visitor
+1.8%
Free Trial
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Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
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Other experiments we've run
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A product page redesign focused on increasing average order value lifted AOV by 19.7% but decreased conversion rate by 9.9%.
+19.70% (AOV) AOV
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Modern Carousel Controls Boost Product Engagement and Conversion Rates
The product image carousel was redesigned to improve user engagement and streamline the shopping experience. Learn how these changes impacted conversions and revenue.
-0.5% Add-to-cart rate
Other
Wishlist feature
Enabling a wishlist feature increased return visits and conversions by simplifying the path to purchase. Discover how this change impacted key metrics.
+4.2% Conversion rate