Adding clickable size buttons on desktop product cards enabled direct add-to-cart actions, streamlining the shopping experience.
Desktop Collection Hover Sizing Buttons
Goal
Conversion rate
Result
+7.3% Conversion rate
Category
Collection Page (PLP)
Outcome
Inconclusive
Before
After
IF product cards show sizes (xs/s/m/l/xl) on hover THEN the add to cart rate will rise on the collection page, improving AoV and CR BECAUSE customers will be prompted to add to cart from the collection page
What We Changed
- Added clickable size buttons on product cards.
- Enabled direct add-to-cart from the collection page.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+17.6%
Add-to-cart rate change
+17.0%
Add-to-cart rate change
+7.3%
Lift in conversion rate
Key Learnings
- Quick access to size selection increased add-to-cart actions.
- Direct product interaction improved conversion rates.
- Visibility of sizes on hover enhanced user engagement.
- While conversion rate and revenue increased, average order value declined, so overall there was no meaningful difference between the original and the new version.
Detailed results breakdown
Add-to-cart rate change
+17.6%
Average order value
-4.9%
Click-through rate change
-0.1%
Lift in conversion rate
+7.3%
Change in revenue per visitor
+1.7%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Homepage
Adding 'Customise' Badge and Real-Life Images on Product Cards Boosts Visibility of Customizable Products
Adding a "Customise" badge and real-life images aimed to highlight customizable products. See how this impacted conversion and engagement metrics.
-5.0% Conversion rate
Product Page (PDP)
Condensed Product Gallery Increases Conversions
Reducing the product image gallery height increased key metrics by making critical purchase information visible without scrolling. Discover how this change improved conversions and user engagement.
+23.9% Conversion rate
Product Page (PDP)
Simplified Product Page
Simplifying the product page produced a 26.5% conversion rate lift across all devices, with mobile up 54.7% and desktop up 25.6%.
-12.67% (CTR) CTR