Talk to a humanThe product image gallery took up less space so the title, price and add-to-cart button showed sooner on mobile. See what happened across 4,788 visitors.
A Condensed Product Gallery Shows a 24.0% Conversion Rate Lift
Goal
Conversion rate
Result
+24.0% Conversion rate
Category
Product Page (PDP)
Outcome
Positive signal
Before
After
If we reduce the vertical space taken by the product gallery, then conversion rate will increase because more key content appears on the first screen and shoppers scroll less before deciding.
What We Changed
- Reduced the height and spacing of the product image gallery, especially on mobile.
- Kept zoom, swipe and lightbox working, with no change to image aspect ratio.
- Brought key purchase content, like title, price and the add-to-cart button, into the first screen.
The Results
How the new version compared with the original, across all devices.
+24.0%
Conversion rate
+15.0%
Add-to-cart rate
+25.5%
Orders
Key Learnings
- Conversion rate rose 24.0% and add-to-cart rate 15.0%, with a 95.3% probability the variant beats the original.
- Mobile, the focus of the change, showed a steadier gain: conversion rate up 11.2% and bounce rate down 11.5%.
- With 4,788 visitors and 23% statistical power, the test didn't reach significance. Treat it as a signal, not proof.
- The 62.9% revenue per visitor lift leans on just 586 desktop visitors, so it isn't reliable.
Detailed results breakdown
Conversion rate
+24.0%
Add-to-cart rate
+15.0%
Orders
+25.5%
Bounce rate
-9.9%
Revenue per visitor
+62.9%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Inconclusive
Product Badges on Product Page Images Make No Clear Difference to Conversion Rate
Product pages showed badges like New and Best Seller on the main image, matching collection page cards. Across 20,113 visitors, it made little difference.
-0.5% Conversion rate
Homepage
Positive signal
Customer Photos on the Homepage Show a 3.3% Conversion Rate Lift
A block of customer-submitted photos and videos went onto the homepage, below the category carousel. See how it changed sales on mobile and desktop.
+3.3% Conversion rate
Search & Navigation
Loss Prevented
A More Prominent, Guided Search Cuts Conversion Rate 12.0%
The search bar became more visible and opened with examples, product previews, suggested collections and a customization banner. See how it affected orders and revenue.
-12.0% Conversion rate