Adding category cards at the top of collection pages led to improved navigation and engagement. Discover how this change impacted key metrics.
Enhanced Collection Pages with Subcategory Cards Boosts User Engagement
Goal
Conversion rate
Result
-2.2% Conversion rate
Category
Collection Page (PLP)
Outcome
Inconclusive
Before
After
If we add category cards at the top of collection pages, then the click-through rate to subcategories and overall conversion rate will increase because users will find it easier to explore relevant product options quickly, improving navigation efficiency and engagement.
What We Changed
- Added a horizontal row of subcategory cards above the product grid on collection pages.
- Each card included an image, category title, and short supporting caption.
- Clicking a card redirected users to the respective subcategory page.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+8.6%
Change in amount of clicks
+7.6%
Click-through rate change
+1.9%
Add-to-cart rate change
Key Learnings
- Visual navigation aids increased user engagement and reduced bounce rates.
- Quick access to subcategories improved product discovery.
- While engagement improved, conversion rates slightly declined, indicating potential areas for further refinement.
- Enhanced browsing experience led to a minor revenue increase, suggesting better user satisfaction.
Detailed results breakdown
Add-to-cart rate change
+1.1%
Average order value
+0.2%
Click-through rate change
+7.6%
Lift in conversion rate
-2.2%
Change in revenue per visitor
-0.5%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Product Page (PDP)
Condensed Product Gallery Increases Conversions
Reducing the product image gallery height increased key metrics by making critical purchase information visible without scrolling. Discover how this change improved conversions and user engagement.
+23.9% Conversion rate
Homepage
Enhancing Homepage Credibility with Curated User-Generated Content
A modular user-generated content carousel was tested to enhance authenticity and engagement. Discover how this change impacted key metrics.
+6.1% Conversion rate
Landing Page
Simplified Science Content
The science page was simplified to improve readability, resulting in increased conversions and reduced bounce rates. Learn how these changes impacted user behavior.
+19.6% Revenue per visitor (RPV)