The science page was simplified to improve readability, resulting in increased conversions and reduced bounce rates. Learn how these changes impacted user behavior.
Simplified Science Content
Goal
Revenue per visitor (RPV)
Result
+19.6% Revenue per visitor (RPV)
Category
Landing Page
Outcome
Winner
Before
After
If the science page is easier to understand, then the conversion rate will improve because skeptical objections will be mitigated.
What We Changed
- Shortened paragraph length.
- Consolidated content into bullet points.
- Added accompanying visuals.
- Made the content more digestible.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+19.6%
Change in revenue per visitor
+19.4%
Click-through rate change
19.05%
Revenue change
Key Learnings
- Shorter paragraphs improved readability.
- Bullet points made key information more accessible.
- Visuals helped clarify complex concepts.
- Easier understanding led to higher engagement and sales.
Detailed results breakdown
Add-to-cart rate change
+10.9%
Average order value
+3.5%
Click-through rate change
+19.4%
Lift in conversion rate
+9.0%
Change in revenue per visitor
+19.6%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Repositioning the chat pop-up significantly improves conversion rates across devices
The chat pop-up was moved to a less disruptive place, improving key metrics across devices. Discover how this simple change boosted conversions.
+44.5% Conversion rate
Product Page (PDP)
Updated Product Page Design
Updating the product page design produced marginal gains in AOV and RPV but no meaningful change in conversion rate.
-0.90% (CVR) CVR
Search & Navigation
Simplified Navigation Bar Improves User Engagement
AFTCO tested a simplified navigation bar on their website to see if it would improve user engagement. Discover the impact on key metrics.
+3.80% (ACR) ACR