The science page was simplified to improve readability, resulting in increased conversions and reduced bounce rates. Learn how these changes impacted user behavior.
Simplified Science Content
Goal
Revenue per visitor (RPV)
Result
+19.6% Revenue per visitor (RPV)
Category
Landing Page
Outcome
Winner
Before
After
If the science page is easier to understand, then the conversion rate will improve because skeptical objections will be mitigated.
What We Changed
- Shortened paragraph length.
- Consolidated content into bullet points.
- Added accompanying visuals.
- Made the content more digestible.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+19.6%
Change in revenue per visitor
+19.4%
Click-through rate change
19.05%
Revenue change
Key Learnings
- Shorter paragraphs improved readability.
- Bullet points made key information more accessible.
- Visuals helped clarify complex concepts.
- Easier understanding led to higher engagement and sales.
Detailed results breakdown
Add-to-cart rate change
+10.9%
Average order value
+3.5%
Click-through rate change
+19.4%
Lift in conversion rate
+9.0%
Change in revenue per visitor
+19.6%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Cart
Simplified Checkout Process
Simplifying the checkout process by reducing steps and removing optional fields led to a 6.9% decline in conversion rate.
-6.87% (CVR) CVR
Product Page (PDP)
Adding Return Policy Link on Product Pages
Adding a return policy link to product pages aimed to reduce purchase anxiety and answer questions about returns before they become objections. See how it impacted conversions and user engagement.
-1.4% Conversion rate
Product Page (PDP)
Boosting AOV with Collar and Sleeve Bundle Promotion on PDP
Adding a bundle promotion near the Add to Cart button aimed to boost average order value. See how this change impacted customer behavior and sales.
+0.6% Revenue per visitor (RPV)