We tested adding placeholders for the input field in the customization process to improve conversions. Discover the impact on user behavior and key metrics.
Enhanced Customization Flow
Goal
Conversion rate
Result
+15.1% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we show placeholders in the preview, THEN add-to-cart rates will increase, BECAUSE the users will be prompted to add their own text.
What We Changed
- Displayed placeholder text in the preview by default.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+15.1%
Lift in conversion rate
+12.9%
Change in amount of orders
+9.4%
Change in revenue per visitor
Key Learnings
- A clearer customization flow reduced friction, improving user experience.
- Placeholder previews set expectations, leading to higher engagement.
- Improved navigation flow contributed to increased order completion rates.
Detailed results breakdown
Add-to-cart rate change
+8.3%
Average order value
-4.9%
Click-through rate change
+5.8%
Lift in conversion rate
+15.1%
Change in revenue per visitor
+9.4%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
Other experiments we've run
Collection Page (PLP)
Optimized Discount Price Styling
Discover how changing the styling of discounted prices impacted conversion rates and revenue for an e-commerce store.
+8.7% Conversion rate
Product Page (PDP)
Transforming the Sticky Add to Cart into a Persistent Bottom Bar
A test was conducted to transform the sticky image on product pages into a sticky Add to Cart bar. Discover the impact on conversion rates and user interaction.
+3.7% Conversion rate
Product Page (PDP)
Sticky Product Customization Below The Fold
Transitioning the sticky product image to a sticky Add to Cart bar aimed to improve conversion rates by keeping purchase options visible during scrolling.
-14.4% Conversion rate