We tested adding placeholders for the input field in the customization process to improve conversions. Discover the impact on user behavior and key metrics.
Enhanced Customization Flow
Goal
Conversion rate
Result
+15.1% Conversion rate
Category
Product Page (PDP)
Outcome
Winner
Before
After
IF we show placeholders in the preview, THEN add-to-cart rates will increase, BECAUSE the users will be prompted to add their own text.
What We Changed
- Displayed placeholder text in the preview by default.
The Results
We dig through every data source to map what's actually broken. By the end, there's no confusion.
+15.1%
Lift in conversion rate
+12.9%
Change in amount of orders
+9.4%
Change in revenue per visitor
Key Learnings
- A clearer customization flow reduced friction, improving user experience.
- Placeholder previews set expectations, leading to higher engagement.
- Improved navigation flow contributed to increased order completion rates.
Detailed results breakdown
Add-to-cart rate change
+8.3%
Average order value
-4.9%
Click-through rate change
+5.8%
Lift in conversion rate
+15.1%
Change in revenue per visitor
+9.4%
Free Trial
Start with 3 experiments.
Zero cost.
Get a taste of our service. We'll analyze your store, pinpoint low-hanging fruit, design, implement and test solutions to lift your conversion rate in 30 days.
Who qualifies?
30,000+ Monthly sessions.
Minimum traffic needed to run statistically significant tests.
Running on Shopify or Shopify Plus.
Our specialty - we don't work with other platforms.
Investing in paid traffic.
We work with stores committed to growth, not hobbyists.
Ready to invest in systematic CRO.
You understand testing takes time - no magic bullets.
Why free?
The best proof is results. Three real experiments show you exactly how we work and whether it drives revenue for your specific store. You keep everything - no strings attached.
Our bet
We're confident enough in our process to invest our time upfront. If the tests work, you'll see the value in continuing at $5,950/month. If not, you got free optimization work.
Limited spots
We take only 4 free trials monthly to maintain quality. Each trial gets our full attention and expertise. If you qualify, secure your spot before this month fills up.
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